Web Analytics · Comparison
Simple Analytics vs. Umami
Simple Analytics and Umami compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Company facts
Headquarters
Amsterdam, Netherlands Dutch company (Simple Analytics B.V.); founders and operations based in Amsterdam.
San Francisco, CA Umami Software, Inc. is incorporated and headquartered in San Francisco, California.
Employees
3 Very small team — founder Adriaan van Rossum plus a couple of team members as of 2024/2025.
6 Small team; PitchBook reports 6 employees; LinkedIn shows 2-10 range.
Pricing
Starting Monthly Price (USD)
$20 Self-Serve plan at $20/month (monthly billing); entry slider point is 100k pageviews. 2 months free with annual billing.
$20 Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.
Offers Free Tier
Perpetually free plan available; analytics history limited to 30 days on the free tier.
Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.
Free Trial Length (Days)
14 days 14-day free trial on paid plans; no credit card required.
14 days 14-day free trial on paid plans (Pro and above).
Entry Plan Pageview Limit (Monthly)
100k Self-Serve plan starts at 100,000 pageviews/month (adjustable up to 2.5M via slider).
1M Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.
Entry Plan Website Limit
10 sites Starter plan covers up to 10 websites.
20 sites Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.
Analytics capabilities
Real-Time Dashboard
Live visitor stats; embeddable live-stats widget for your own site.
Real-time view shows new visits and events the moment they happen, with no batch-processing delay.
Custom Event Tracking
Custom events supported via sa_event() JS call, data attributes, and server-side API.
Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.
Goal / Conversion Tracking
Goals feature reports conversion rates for defined events or pageview paths.
Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.
Funnels
Multi-step funnels supported via Goals; can chain events and pageviews with step-by-step drop-off.
Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.
Ecommerce / Revenue Tracking
Revenue values can be attached to events via metadata (e.g. revenue, order value) and reported in Goals.
Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.
Heatmaps
No heatmap feature — Simple Analytics is a minimalist analytics tool focused on traffic stats.
Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.
Privacy & compliance
Cookieless Tracking
Tracking is cookieless by design — no cookies or persistent identifiers are set.
Umami does not use any cookies in the tracking code by design.
Consent Banner Required
Vendor explicitly states no cookie or consent banner is required when using Simple Analytics.
Umami states no cookie consent banner is required because no cookies or personal data are collected.
GDPR Compliant
Vendor states it fully adheres to GDPR and UK GDPR by not collecting personal data.
Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.
EU Data Residency
Data stored in the Netherlands on Dutch-hosted servers (Worldstream, Leaseweb); never leaves the EU.
Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.
Data ownership & deployment
Open Source
Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source.
Umami is fully open source under the MIT license with source on GitHub (37k+ stars).
License
proprietary Core analytics platform is proprietary SaaS; tracking scripts are MIT-licensed.
MIT Umami is released under the MIT license.
Self-Hostable
Cloud-only SaaS product; no documented self-hosting or on-premises option.
Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.
Data Retention (Months)
36 mo Simple plan: 3 years
24 mo Pro plan ($20/mo) retains data for 2 years (24 months).
Unlimited Data Retention
No
Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.
Google Analytics Import
Official Google Analytics 4 (GA4) import tool; heavily filtered for privacy.
No official Google Analytics import tool exists; community workarounds only.
Raw Data Export
Export API provides raw event-level data export; CSV export and data warehouse integrations also available.
Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.
Platform & integrations
Has API
Stats API, Export API, and Admin API all documented.
Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.
Tracking Script Size (KB)
3.8 KB Measured compressed transfer size.
2.3 KB Measured compressed transfer size.
Official WordPress Plugin
Official WordPress plugin at wordpress.org/plugins/simpleanalytics/ maintained by Simple Analytics.
No official Umami-published WordPress plugin; only third-party community plugins exist.
Email Reports
Built-in weekly and monthly email reports; sent at 9AM in local timezone with top referrers summary.
Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.
Public Dashboard Sharing
Dashboards can be made fully public or shared via link; Simple Analytics publishes their own publicly.
Share URL generates a public, password-free read-only link to selected dashboard sections.
The verdict
Umami Best for self-hosting and full data ownership
Umami is open source under MIT and the only option here you can self-host, giving operators direct database access and unlimited retention. It also adds click and scroll heatmaps that Simple Analytics lacks, includes 1M events versus 100k on the same $20 plan, covers 20 sites versus 10, and ships a smaller 2.3 KB script.
Full profile Simple Analytics Best for GA4 migration and WordPress sites
Simple Analytics ships an official GA4 import tool and an official WordPress plugin, neither of which Umami offers, easing a move off Google Analytics. Its cloud plan retains data 36 months versus Umami's 24, and it keeps data in the Netherlands within the EU, whereas Umami's cloud runs servers in both the US and EU.
Full profileSources · 40 verified references
datarequests.org linkedin.com simpleanalytics.com umami.is docs.umami.is docs.simpleanalytics.com + 5 more
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