Web Analytics · Vendor profile

Umami

Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.

Founded 2022· San Francisco, CA· ~6 employees· umami.is ↗

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Last verified 2 days ago · 21 sources · Updated automatically

Founded

2022

Headquarters

San Francisco, CA

Employees

From

$20

Free tier

Yes

Script size

2.3 KB

Overview

Umami is an open-source, privacy-focused web analytics platform that runs either self-hosted or as a managed cloud service. The code is MIT-licensed with source on GitHub, and self-hosting is officially supported via Docker or Node.js with PostgreSQL. It is built by a small San Francisco team, founded in 2022.

Umami Cloud's entry paid plan is Pro at $20/month, covering 1 million events per month across up to 20 sites with 24 months of retention; a free Hobby tier (100k events, 1 site) and a 14-day trial are also offered. It tracks without cookies, so the vendor states no consent banner is required, and claims GDPR and CCPA compliance with an EU server option. The 2.3 KB script is among the lightest.

The feature set is broad: real-time dashboard, custom events, conversion goals, multi-step funnels, revenue tracking, click/scroll heatmaps, a REST API, and raw data export.

Best for

Teams that want to own their stack: MIT-licensed, open source, and officially self-hostable via Docker or Node.js with PostgreSQL.
Privacy-conscious teams wanting cookieless tracking with no consent banner, stated GDPR compliance, and an EU data-residency option.
Sites wanting a lightweight 2.3 KB script without giving up funnels, conversion goals, heatmaps, and revenue tracking.
Higher-volume or multi-site teams: the $20 Pro plan covers 1M events/month across 20 sites, with a free Hobby tier to start.
Developers wanting a REST API and raw data export (self-hosters own the Postgres database directly).

Less ideal for

Teams migrating off Google Analytics that need their history — there is no official GA import tool, only community workarounds.
WordPress sites wanting a vendor-published plugin — only third-party community plugins exist.
Cloud customers needing indefinite retention — the Pro plan caps at 24 months (self-hosting removes the limit).
Buyers wanting a vendor with deep support resources — Umami is a small team of around six.

Pricing

Starting Monthly Price (USD)

$20 · Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.

Offers Free Tier

Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.

Free Trial Length (Days)

14 days · 14-day free trial on paid plans (Pro and above).

Entry Plan Pageview Limit (Monthly)

1M · Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.

Entry Plan Website Limit

20 sites · Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.

Analytics capabilities

Real-Time Dashboard

Real-time view shows new visits and events the moment they happen, with no batch-processing delay.

Custom Event Tracking

Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.

Goal / Conversion Tracking

Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.

Funnels

Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.

Ecommerce / Revenue Tracking

Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.

Heatmaps

Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.

Privacy & compliance

Cookieless Tracking

Umami does not use any cookies in the tracking code by design.

Consent Banner Required

Umami states no cookie consent banner is required because no cookies or personal data are collected.

GDPR Compliant

Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.

EU Data Residency

Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.

Data ownership & deployment

Open Source

Umami is fully open source under the MIT license with source on GitHub (37k+ stars).

License

MIT · Umami is released under the MIT license.

Self-Hostable

Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.

Data Retention (Months)

24 mo · Pro plan ($20/mo) retains data for 2 years (24 months).

Unlimited Data Retention

Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.

Google Analytics Import

No official Google Analytics import tool exists; community workarounds only.

Raw Data Export

Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.

Platform & integrations

Has API

Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.

Tracking Script Size (KB)

2.3 KB · Measured compressed transfer size.

Official WordPress Plugin

No official Umami-published WordPress plugin; only third-party community plugins exist.

Email Reports

Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.

Public Dashboard Sharing

Share URL generates a public, password-free read-only link to selected dashboard sections.

Alternatives to Umami

Clicky

Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.

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Cloudflare Web Analytics

Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

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Fathom Analytics

Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.

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Sources · 21 verified references

linkedin.com umami.is docs.umami.is github.com cloud.umami.is + 2 more

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