Web Analytics · Vendor profile

Piwik PRO

Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.

Founded 2013· Wrocław, Poland· ~190 employees· piwik.pro ↗

Visit Piwik PRO Compare in Web Analytics

Last verified 2 days ago · 21 sources · Updated automatically

Founded

2013

Headquarters

Wrocław, Poland

Employees

190

From

$40.38

Free tier

Script size

26.6 KB

Overview

Piwik PRO is a proprietary, privacy-focused web analytics product positioned for compliance-conscious organizations. It is GDPR compliant, offers EU data residency, and supports cookieless tracking as an optional mode that can run without a consent banner. By default it uses cookies and requires consent. The platform is not open source and is not self-hostable on its standard plans.

The analytics suite covers the depth a marketing or product team expects: custom event tracking, goal and conversion tracking, funnels, ecommerce revenue tracking, heatmaps, and a real-time dashboard. It exposes a full API with raw session and event data via the Reporting API, plus email reports, public dashboard sharing, and an official WordPress plugin.

There is no free tier; the only no-cost option is a 30-day trial. The entry Business plan starts around $40.38/month (€35), covering up to 2M actions and 20 domains, with price scaling by domain count. Standard data retention is 25 months, and unlimited retention is not offered.

Best for

Organizations with strict privacy and compliance needs: GDPR compliance, EU data residency, and a cookieless tracking mode that can run without a consent banner.
Marketing and product teams wanting deep behavioral analysis: funnels, goal and conversion tracking, custom events, ecommerce revenue tracking, and heatmaps in one suite.
Data teams that need programmatic access: a full API and raw session and event data export via the Reporting API at no extra cost.
WordPress sites, via an official plugin, that also want real-time reporting and scheduled email reports.

Less ideal for

Teams wanting open-source or self-hosted analytics: the product is proprietary, not open source, and not self-hostable on standard plans.
Budget-sensitive or trial-only users: there is no free tier, just a 30-day trial, with paid plans starting around $40.38/month.
Teams migrating off Google Analytics that need their history: there is no Google Analytics data import path.
Use cases requiring long-term retention: data is kept 25 months and unlimited retention is not available.

Pricing

Starting Monthly Price (USD)

$40.38 · Entry Business plan starts at €35/month; converted at 1.1537 EUR/USD (rate on 2026-06-10). No USD list price published.

Offers Free Tier

Free Core plan was discontinued March 2026; only a 30-day trial is available.

Free Trial Length (Days)

30 days

Entry Plan Pageview Limit (Monthly)

2M · Piwik PRO meters 'actions' (not pageviews); 2M actions/month on the entry Business plan.

Entry Plan Website Limit

20 sites · Business plan includes up to 20 domains at the base tier; price adjusts based on domain count.

Analytics capabilities

Real-Time Dashboard

Yes

Custom Event Tracking

Yes

Goal / Conversion Tracking

Yes

Funnels

Yes

Ecommerce / Revenue Tracking

Yes

Heatmaps

Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension.

Privacy & compliance

Cookieless Tracking

Cookieless tracking is a fully supported optional mode; can be enabled per site via Administration settings.

Consent Banner Required

Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration.

GDPR Compliant

Yes

EU Data Residency

EU data residency is available; Business plan is hosted on EU servers in Sweden (Elastx). Enterprise offers 60+ Azure regions including EU.

Data ownership & deployment

Open Source

License

proprietary

Self-Hostable

Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans.

Data Retention (Months)

25 mo

Unlimited Data Retention

Google Analytics Import

Historical GA data cannot be imported. A settings/configuration migration tool (GA3 + GTM) existed but was discontinued April 2025; no data import path exists.

Raw Data Export

Raw session and event data available via Reporting API at no extra cost; daily CSV raw data export is a paid add-on.

Platform & integrations

Has API

Yes

Tracking Script Size (KB)

26.6 KB · Compressed (over-the-wire) size of ppms.js (standalone analytics library). Full container including Tag Manager + Consent Manager is ~60.6 KB compressed.

Official WordPress Plugin

Yes

Email Reports

Yes

Public Dashboard Sharing

Publicly shareable links available for dashboards and standard reports (not custom reports). Links are valid for 90 days and marked as an experimental feature.

Alternatives to Piwik PRO

Clicky

Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.

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Cloudflare Web Analytics

Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

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Fathom Analytics

Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.

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Sources · 21 verified references

piwik.pro help.piwik.pro developers.piwik.pro community.piwik.pro wordpress.org + 1 more

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