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Cloudflare Web Analytics logo

Cloudflare Web Analytics

Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

Founded 2009· San Francisco, CA· ~5.2k employees· cloudflare.com ↗
Visit Cloudflare Web Analytics Compare in Web Analytics
Last verified 2 days ago · 18 sources · Updated automatically
Founded
2009
Headquarters
San Francisco, CA
Employees
5.2k
Free tier
Yes
Script size
11.2 KB

Overview

Cloudflare Web Analytics is a free, privacy-first web analytics product that measures page views without cookies or fingerprinting. It is cookieless by default and sets no cookies, so it needs no consent banner and collects no personal identifiers. It is GDPR compliant, though it does not offer EU data residency on the free product.

The product is entirely free with no paid tiers. A single account covers up to a soft limit of 10 sites, and the tracking script weighs 11.2 KB. Data is queryable through a GraphQL Analytics API with raw data export, and weekly email digest reports are available. Free-plan history is retained for about 6 months.

The scope is deliberately narrow: it tracks pageviews and visits, not events, goals, funnels, or revenue. Those capabilities live in Cloudflare's separate products, not in Web Analytics. It is proprietary and not self-hostable.

Best for
  • Teams wanting a no-cost, privacy-first tracker that uses no cookies and needs no consent banner.
  • Sites that want a lightweight install — an 11.2 KB script — and basic pageview/visit reporting rather than deep product analytics.
  • Developers who want programmatic access to their traffic data via a GraphQL API with raw data export.
  • Operators who want weekly email digest reports without paying for a tier.
Less ideal for
  • Teams needing event, goal/conversion, funnel, or ecommerce revenue tracking — none are supported in Web Analytics.
  • Anyone who needs a live real-time visitors view or heatmaps, which the product does not offer.
  • Organizations requiring EU data residency, which is not available on the free product.
  • Teams that want to self-host or run open-source analytics — it is a proprietary, hosted-only product.
  • Users who need long-term history, a public shareable dashboard, Google Analytics import, or an official WordPress plugin — retention is about 6 months and none of those are offered.

Pricing

Starting Monthly Price (USD)
Not tracked yet
Offers Free Tier
Cloudflare Web Analytics is entirely free — there are no paid tiers for this product.
Free Trial Length (Days)
0 days
Entry Plan Pageview Limit (Monthly)
Not tracked yet
Entry Plan Website Limit
10 sites · Soft limit of 10 sites per account (free product; raisable via Cloudflare support).

Analytics capabilities

Real-Time Dashboard
No live/current-visitors view; real-time dashboard updates are for paid zone analytics, not the free Web Analytics product.
Custom Event Tracking
Web Analytics tracks only pageviews/visits; custom event tracking requires the separate Zaraz product.
Goal / Conversion Tracking
No goal or conversion rate reporting in Cloudflare Web Analytics.
Funnels
No
Ecommerce / Revenue Tracking
Revenue tracking is a Zaraz product feature, not part of Cloudflare Web Analytics.
Heatmaps
No

Privacy & compliance

Cookieless Tracking
Cookieless by default — does not use cookies or localStorage to collect usage metrics.
Consent Banner Required
No cookie banner needed for Web Analytics alone; the tool sets no cookies and collects no personal identifiers.
GDPR Compliant
Cloudflare maintains a GDPR trust page and uses EU Standard Contractual Clauses for data transfers.
EU Data Residency
Free Web Analytics product does not offer EU data residency; Data Localization Suite is a separate enterprise add-on.

Data ownership & deployment

Open Source
Proprietary cloud product. Counterscale is a separate MIT-licensed community project, not Cloudflare Web Analytics.
License
proprietary
Self-Hostable
No
Data Retention (Months)
6 mo · Free plan retains approximately 6 months of analytics history.
Unlimited Data Retention
No
Google Analytics Import
No
Raw Data Export
Web Analytics (RUM) data is queryable and pageable via the GraphQL Analytics API; no in-dashboard CSV button.

Platform & integrations

Has API
GraphQL Analytics API provides programmatic access to Web Analytics data.
Tracking Script Size (KB)
11.2 KB · Measured compressed transfer size.
Official WordPress Plugin
No official Cloudflare-published WordPress plugin specifically for Web Analytics; community plugins exist.
Email Reports
Weekly email digest reports available via Cloudflare's Notifications system.
Public Dashboard Sharing
No public or shareable-link dashboard; sharing requires granting Cloudflare account access.

Alternatives to Cloudflare Web Analytics

Clicky logo Clicky

Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.

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Fathom Analytics logo Fathom Analytics

Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.

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GoatCounter logo GoatCounter

Open-source, privacy-friendly web analytics that tracks no personal data.

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Sources · 18 verified references

sec.gov cloudflare.com developers.cloudflare.com plausible.io community.cloudflare.com + 3 more

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