Web Analytics · Comparison
Piwik PRO vs. Umami
Piwik PRO and Umami compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Company facts
Headquarters
Wrocław, Poland
San Francisco, CA Umami Software, Inc. is incorporated and headquartered in San Francisco, California.
Employees
190 Vendor about page states 'nearly 200 people'; third-party sources (LinkedIn, Pitchbook) show ~159–160 as of late 2025.
6 Small team; PitchBook reports 6 employees; LinkedIn shows 2-10 range.
Pricing
Starting Monthly Price (USD)
$40.38 Entry Business plan starts at €35/month; converted at 1.1537 EUR/USD (rate on 2026-06-10). No USD list price published.
$20 Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.
Offers Free Tier
Free Core plan was discontinued March 2026; only a 30-day trial is available.
Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.
Free Trial Length (Days)
30 days
14 days 14-day free trial on paid plans (Pro and above).
Entry Plan Pageview Limit (Monthly)
2M Piwik PRO meters 'actions' (not pageviews); 2M actions/month on the entry Business plan.
1M Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.
Entry Plan Website Limit
20 sites Business plan includes up to 20 domains at the base tier; price adjusts based on domain count.
20 sites Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.
Analytics capabilities
Real-Time Dashboard
Yes
Real-time view shows new visits and events the moment they happen, with no batch-processing delay.
Custom Event Tracking
Yes
Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.
Goal / Conversion Tracking
Yes
Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.
Funnels
Yes
Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.
Ecommerce / Revenue Tracking
Yes
Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.
Heatmaps
Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension.
Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.
Privacy & compliance
Cookieless Tracking
Cookieless tracking is a fully supported optional mode; can be enabled per site via Administration settings.
Umami does not use any cookies in the tracking code by design.
Consent Banner Required
Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration.
Umami states no cookie consent banner is required because no cookies or personal data are collected.
GDPR Compliant
Yes
Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.
EU Data Residency
EU data residency is available; Business plan is hosted on EU servers in Sweden (Elastx). Enterprise offers 60+ Azure regions including EU.
Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.
Data ownership & deployment
Open Source
No
Umami is fully open source under the MIT license with source on GitHub (37k+ stars).
License
proprietary
MIT Umami is released under the MIT license.
Self-Hostable
Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans.
Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.
Data Retention (Months)
25 mo
24 mo Pro plan ($20/mo) retains data for 2 years (24 months).
Unlimited Data Retention
No
Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.
Google Analytics Import
Historical GA data cannot be imported. A settings/configuration migration tool (GA3 + GTM) existed but was discontinued April 2025; no data import path exists.
No official Google Analytics import tool exists; community workarounds only.
Raw Data Export
Raw session and event data available via Reporting API at no extra cost; daily CSV raw data export is a paid add-on.
Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.
Platform & integrations
Has API
Yes
Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.
Tracking Script Size (KB)
26.6 KB Compressed (over-the-wire) size of ppms.js (standalone analytics library). Full container including Tag Manager + Consent Manager is ~60.6 KB compressed.
2.3 KB Measured compressed transfer size.
Official WordPress Plugin
Yes
No official Umami-published WordPress plugin; only third-party community plugins exist.
Email Reports
Yes
Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.
Public Dashboard Sharing
Publicly shareable links available for dashboards and standard reports (not custom reports). Links are valid for 90 days and marked as an experimental feature.
Share URL generates a public, password-free read-only link to selected dashboard sections.
The verdict
Piwik PRO Best for higher-volume sites on WordPress
Piwik PRO doubles the entry traffic ceiling to 2M actions/month vs Umami's 1M events, and ships an official WordPress plugin where Umami offers none. It also keeps data slightly longer (25 vs 24 months). The trade-off: no free tier (the free plan ended March 2026), a $40.38 entry price vs $20, and a consent banner is required by default.
Full profile Umami Best for self-hosting and consent-free tracking
Umami is MIT open source and self-hostable, neither of which Piwik PRO offers. It needs no consent banner by default, starts at $20/month vs $40.38, and has a free tier (a 100k-event cloud plan plus the free self-hosted build). Its script is 2.3 KB vs Piwik's 26.6 KB. Trade-offs: half the entry traffic limit (1M vs 2M) and no official WordPress plugin.
Full profileSources · 40 verified references
piwik.pro linkedin.com umami.is docs.umami.is help.piwik.pro github.com + 4 more
Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.