Web Analytics · Comparison
Plausible Analytics vs. Umami
Plausible Analytics and Umami compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Plausible Analytics
Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.
Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Company facts
Headquarters
EU (remote-first)
San Francisco, CA Umami Software, Inc. is incorporated and headquartered in San Francisco, California.
Employees
10
6 Small team; PitchBook reports 6 employees; LinkedIn shows 2-10 range.
Pricing
Starting Monthly Price (USD)
$9 Starter plan at $9/mo (monthly billing); 10k pageviews, 1 site
$20 Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.
Offers Free Tier
Plausible Community Edition (CE) is a free self-hostable open-source version
Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.
Free Trial Length (Days)
30 days 30-day free trial on all paid plans, no credit card required
14 days 14-day free trial on paid plans (Pro and above).
Entry Plan Pageview Limit (Monthly)
10k Starter plan includes up to 10k monthly pageviews
1M Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.
Entry Plan Website Limit
1 sites Starter plan covers 1 site; Growth allows up to 3, Business up to 10
20 sites Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.
Analytics capabilities
Real-Time Dashboard
Real-time dashboard updates every 30 seconds
Real-time view shows new visits and events the moment they happen, with no batch-processing delay.
Custom Event Tracking
Custom event tracking available via JS snippet, CSS class, or Events API
Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.
Goal / Conversion Tracking
Supports pageview goals and custom event goals with conversion rate reporting
Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.
Funnels
Funnel analysis is a Business plan feature ($19/mo+)
Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.
Ecommerce / Revenue Tracking
Revenue tracking (monetary values on events) is a Business plan feature ($19/mo+)
Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.
Heatmaps
No
Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.
Privacy & compliance
Cookieless Tracking
No cookies or persistent identifiers used by default; daily-rotating anonymous hash only
Umami does not use any cookies in the tracking code by design.
Consent Banner Required
No cookie banner needed — Plausible collects no personal data and sets no cookies
Umami states no cookie consent banner is required because no cookies or personal data are collected.
GDPR Compliant
Yes
Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.
EU Data Residency
Data stored in Falkenstein, Germany on Hetzner servers; CDN via Bunny (Slovenia)
Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.
Data ownership & deployment
Open Source
Community Edition (CE) is AGPLv3; cloud product is built on same open-source codebase
Umami is fully open source under the MIT license with source on GitHub (37k+ stars).
License
AGPLv3
MIT Umami is released under the MIT license.
Self-Hostable
Plausible Community Edition (CE) is officially supported for self-hosting
Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.
Data Retention (Months)
36 mo Starter and Growth plans retain 3 years (36 months) of data; Business/Enterprise retain 5+ years
24 mo Pro plan ($20/mo) retains data for 2 years (24 months).
Unlimited Data Retention
Starter/Growth: 3-year retention; Business: 5-year retention
Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.
Google Analytics Import
Official GA4 import supported (up to 5 GA4 properties); Universal Analytics (UA) not supported
No official Google Analytics import tool exists; community workarounds only.
Raw Data Export
CSV/ZIP exports available on all plans; Stats API on Business plan; raw event-level export requires Enterprise
Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.
Platform & integrations
Has API
Stats API is a Business plan feature; Events API (for sending data) available on all plans
Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.
Tracking Script Size (KB)
1.2 KB Measured compressed transfer size.
2.3 KB Measured compressed transfer size.
Official WordPress Plugin
Official WordPress plugin maintained by Plausible
No official Umami-published WordPress plugin; only third-party community plugins exist.
Email Reports
Weekly (every Monday) and/or monthly (1st of month) email reports; analytics embedded in email
Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.
Public Dashboard Sharing
Shared links (optionally password-protected) and fully public dashboards supported
Share URL generates a public, password-free read-only link to selected dashboard sections.
The verdict
Plausible Analytics Best for GA migration and WordPress sites
Plausible has the official GA4 importer and an official WordPress plugin, both of which Umami lacks. Cloud starts at $9/mo and includes 30 days free trial vs Umami's 14, and data is retained 36 months (vs 24) on EU-only servers in Germany. The trade-off: 1 site at entry and no heatmaps.
Full profile Umami Best for high volume, multiple sites, and heatmaps
Umami's $20/mo Pro tier covers 1M events across 20 sites, far more headroom than Plausible's $9 plan (10k pageviews, 1 site), and it adds click/scroll heatmaps and entry-tier funnels that Plausible gates behind its Business plan. The MIT license is more permissive than Plausible's AGPLv3. No GA import or official WordPress plugin.
Full profileSources · 40 verified references
plausible.io linkedin.com umami.is docs.umami.is github.com cloud.umami.is + 1 more
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