Web Analytics · Comparison
Pirsch Analytics vs. Umami
Pirsch Analytics and Umami compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Pirsch Analytics
Server-side, cookieless web analytics hosted in Germany, built for GDPR compliance.
Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Company facts
Headquarters
Rheda-Wiedenbrück, Germany Emvi Software GmbH registered at Nickelstraße 1b, 33378 Rheda-Wiedenbrück, Germany.
San Francisco, CA Umami Software, Inc. is incorporated and headquartered in San Francisco, California.
Employees
2 Pirsch is a two-person team: Marvin Blum (backend/infra) and Daniel Schramm (design/UX).
6 Small team; PitchBook reports 6 employees; LinkedIn shows 2-10 range.
Pricing
Starting Monthly Price (USD)
$6 Standard plan starts at $6/month for 10,000 monthly pageviews (as of June 2026).
$20 Umami Cloud Pro plan at $20/month (1M events, 2-year retention). Entry paid tier.
Offers Free Tier
No perpetual free plan; only a 30-day free trial is offered.
Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.
Free Trial Length (Days)
30 days 30-day free trial with no credit card required.
14 days 14-day free trial on paid plans (Pro and above).
Entry Plan Pageview Limit (Monthly)
10k Standard entry plan includes 10,000 monthly pageviews at $6/month.
1M Pro plan includes 1 million events/month. Umami meters all pageviews and custom events as 'events'.
Entry Plan Website Limit
50 sites Standard entry plan covers up to 50 websites.
20 sites Up to 20 websites on the Pro plan ($20/mo), the entry paid Umami Cloud tier.
Analytics capabilities
Real-Time Dashboard
Live visitor count and real-time visitor map are core dashboard features.
Real-time view shows new visits and events the moment they happen, with no batch-processing delay.
Custom Event Tracking
User-defined custom events supported via JS snippet or server-side API.
Custom events tracked via umami.track() JS call or data-umami-event HTML attributes.
Goal / Conversion Tracking
Conversion goals can be defined against events or pageviews with conversion rate reporting.
Goals feature tracks pageviews or events and reports conversion rate against total visitors in a date range.
Funnels
Multi-step funnel analysis (up to 8 steps) is available on the Plus plan.
Multi-step funnel analysis shows per-step user counts and step-to-step drop-off; supports URL, event, and wildcard steps.
Ecommerce / Revenue Tracking
Revenue tracked via custom events with monetary metadata; Shopify integration available.
Revenue tracking attaches monetary values (amount + currency) to events and reports ROI by page/source.
Heatmaps
Heatmaps are not offered; a feature request exists on the forum but is unimplemented.
Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings.
Privacy & compliance
Cookieless Tracking
Cookieless by design; uses a daily-rotating fingerprint hash with no browser cookies.
Umami does not use any cookies in the tracking code by design.
Consent Banner Required
Pirsch explicitly states no cookie consent banner is needed for its analytics.
Umami states no cookie consent banner is required because no cookies or personal data are collected.
GDPR Compliant
Vendor claims GDPR, CCPA, PECR, and Schrems II compliance.
Vendor explicitly claims GDPR and CCPA compliance via cookieless, no-PII architecture.
EU Data Residency
All analytics data stored on Hetzner servers in Falkenstein, Germany.
Umami Cloud offers EU server option; Cloud FAQ states servers are in both US and EU.
Data ownership & deployment
Open Source
Core analytics library is open source (AGPLv3) on GitHub.
Umami is fully open source under the MIT license with source on GitHub (37k+ stars).
License
AGPLv3 Core analytics library (pirsch-analytics/pirsch) is licensed under AGPLv3.
MIT Umami is released under the MIT license.
Self-Hostable
Self-hosting available via Enterprise License for on-premise deployment.
Official self-hosting supported via Docker or Node.js with PostgreSQL; extensive documentation provided.
Data Retention (Months)
—
24 mo Pro plan ($20/mo) retains data for 2 years (24 months).
Unlimited Data Retention
Both Standard and Plus plans include unlimited data retention.
Pro plan retains data for 2 years; self-hosted deployments have unlimited retention controlled by the operator.
Google Analytics Import
Official import from Google Analytics (UA and GA4) is documented with step-by-step guide.
No official Google Analytics import tool exists; community workarounds only.
Raw Data Export
Stats API enables full programmatic data retrieval; CSV export and raw exports on request also available.
Cloud export to CSV (gzip) via UI; full API for JSON data retrieval; self-hosted users own the Postgres DB directly.
Platform & integrations
Has API
RESTful Stats API with no rate limit on statistics endpoints.
Full documented REST API for retrieving analytics data; available on both cloud and self-hosted.
Tracking Script Size (KB)
3.5 KB Measured compressed transfer size.
2.3 KB Measured compressed transfer size.
Official WordPress Plugin
Official WordPress plugin published by Emvi Software GmbH on wordpress.org.
No official Umami-published WordPress plugin; only third-party community plugins exist.
Email Reports
Scheduled weekly and monthly email summary reports are supported.
Scheduled email reports (top pages + referrers summary) available on Pro and higher cloud plans.
Public Dashboard Sharing
Dashboards can be made public or shared via private access links without requiring viewer accounts.
Share URL generates a public, password-free read-only link to selected dashboard sections.
The verdict
Pirsch Analytics Best for a cheap paid plan and WordPress + GA migration
Pirsch's paid entry is $6/mo for 10k pageviews across 50 sites, versus Umami's $20/mo paid tier. It ships an official WordPress plugin and documented Google Analytics import, both of which Umami lacks, plus unlimited retention and EU-only data residency in Germany. No free tier, though, and no heatmaps.
Full profile Umami Best for a free start, permissive self-hosting, and heatmaps
Umami offers a perpetual free tier and an MIT-licensed self-hosted edition, versus Pirsch's trial-only access and AGPLv3 license. It adds click and scroll heatmaps that Pirsch omits, a smaller 2.3 KB script, and a 1M-event paid entry plan. Trade-offs: $20/mo paid entry and 24-month cloud retention rather than unlimited.
Full profileSources · 41 verified references
pirsch.io linkedin.com umami.is docs.umami.is docs.pirsch.io github.com + 3 more
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