Web Analytics · Vendor profile

Simple Analytics

Privacy-friendly, cookieless web analytics that requires no consent banner.

Founded 2018· Amsterdam, Netherlands· ~3 employees· simpleanalytics.com ↗

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Last verified 2 days ago · 21 sources · Updated automatically

Founded

2018

Headquarters

Amsterdam, Netherlands

Employees

From

$20

Free tier

Yes

Script size

3.8 KB

Overview

Simple Analytics is a cookieless web analytics product from an Amsterdam-based Dutch company founded in 2018. It tracks visitors without cookies or persistent identifiers, and the vendor states no cookie or consent banner is required to use it. It positions on privacy: GDPR-compliant by not collecting personal data, with all data stored on Dutch-hosted servers that never leave the EU.

Paid plans start at $20/month for the Self-Serve plan, covering 100,000 pageviews and up to 10 websites, with a perpetually free tier and a 14-day no-card trial. Despite its minimalist framing, the feature set is fairly complete: a real-time dashboard, custom events, goals and conversion tracking, multi-step funnels, revenue tracking, a 3.8 KB script, a GA4 import tool, raw data export, and a documented API. Data retention runs to 36 months.

Best for

Teams that need analytics without a consent banner — tracking is cookieless by design and the vendor states no consent banner is required.
EU buyers with data-residency requirements: data is stored in the Netherlands and never leaves the EU, with stated GDPR and UK GDPR adherence.
Sites wanting a lightweight tracker — the script is 3.8 KB — without giving up funnels, goal/conversion tracking, and revenue tracking.
Teams migrating off Google Analytics: an official GA4 import tool, raw data export, and a documented API ease the move.
Small sites and budget-conscious buyers — a perpetually free tier, a 14-day no-card trial, and a $20/month entry plan covering up to 10 sites.

Less ideal for

Teams needing heatmaps or session-level behavior visualization — there is no heatmap feature.
Organizations requiring self-hosting or on-premises deployment — it is cloud-only SaaS with no documented self-hosting option.
Buyers who require an open-source core: the analytics platform is proprietary, with only the tracking scripts MIT-licensed.
Teams that need indefinite data retention — history is capped at 36 months and there is no unlimited-retention option.
Buyers wanting a vendor with deep support resources — the company runs on a very small team of 3.

Pricing

Starting Monthly Price (USD)

$20 · Self-Serve plan at $20/month (monthly billing); entry slider point is 100k pageviews. 2 months free with annual billing.

Offers Free Tier

Perpetually free plan available; analytics history limited to 30 days on the free tier.

Free Trial Length (Days)

14 days · 14-day free trial on paid plans; no credit card required.

Entry Plan Pageview Limit (Monthly)

100k · Self-Serve plan starts at 100,000 pageviews/month (adjustable up to 2.5M via slider).

Entry Plan Website Limit

10 sites · Starter plan covers up to 10 websites.

Analytics capabilities

Real-Time Dashboard

Live visitor stats; embeddable live-stats widget for your own site.

Custom Event Tracking

Custom events supported via sa_event() JS call, data attributes, and server-side API.

Goal / Conversion Tracking

Goals feature reports conversion rates for defined events or pageview paths.

Funnels

Multi-step funnels supported via Goals; can chain events and pageviews with step-by-step drop-off.

Ecommerce / Revenue Tracking

Revenue values can be attached to events via metadata (e.g. revenue, order value) and reported in Goals.

Heatmaps

No heatmap feature — Simple Analytics is a minimalist analytics tool focused on traffic stats.

Privacy & compliance

Cookieless Tracking

Tracking is cookieless by design — no cookies or persistent identifiers are set.

Consent Banner Required

Vendor explicitly states no cookie or consent banner is required when using Simple Analytics.

GDPR Compliant

Vendor states it fully adheres to GDPR and UK GDPR by not collecting personal data.

EU Data Residency

Data stored in the Netherlands on Dutch-hosted servers (Worldstream, Leaseweb); never leaves the EU.

Data ownership & deployment

Open Source

Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source.

License

proprietary · Core analytics platform is proprietary SaaS; tracking scripts are MIT-licensed.

Self-Hostable

Cloud-only SaaS product; no documented self-hosting or on-premises option.

Data Retention (Months)

36 mo · Simple plan: 3 years

Unlimited Data Retention

Google Analytics Import

Official Google Analytics 4 (GA4) import tool; heavily filtered for privacy.

Raw Data Export

Export API provides raw event-level data export; CSV export and data warehouse integrations also available.

Platform & integrations

Has API

Stats API, Export API, and Admin API all documented.

Tracking Script Size (KB)

3.8 KB · Measured compressed transfer size.

Official WordPress Plugin

Official WordPress plugin at wordpress.org/plugins/simpleanalytics/ maintained by Simple Analytics.

Email Reports

Built-in weekly and monthly email reports; sent at 9AM in local timezone with top referrers summary.

Public Dashboard Sharing

Dashboards can be made fully public or shared via link; Simple Analytics publishes their own publicly.

Alternatives to Simple Analytics

Clicky

Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.

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Cloudflare Web Analytics

Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

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Fathom Analytics

Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.

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Sources · 21 verified references

datarequests.org simpleanalytics.com docs.simpleanalytics.com github.com scripts.simpleanalyticscdn.com + 2 more

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