CRM · Comparison

HubSpot vs. Zoho CRM

Last verified 27 days ago · 21 sources · Updated automatically

HubSpot and Zoho CRM compared across Company facts, Pricing, Sales & pipeline, Automation & intelligence, Privacy & compliance and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

HubSpot

AI-powered customer platform built around a free CRM, spanning marketing, sales, and service.

Founded2006

HQ Cambridge, MA

Visit HubSpot Full profile

Zoho CRM

Highly customizable CRM for sales teams, part of Zoho's broad business software suite.

Founded1996

HQ Chennai, India

Visit Zoho CRM Full profile

Attribute

HubSpot

Zoho CRM

Company facts

Headquarters

Cambridge, MA

Chennai, India Zoho Corporation headquarters

Employees

8k Approximate; ~7,400-9,000 across sources

17k Approximate employees, Zoho Corporation (2025)

Pricing

Starting Price (per user / month, USD)

$15/user/mo Sales Hub Starter, per seat, billed annually

$14/user/mo Standard edition, billed annually ($20/user/mo billed monthly)

Offers Free Tier

Free CRM, up to 2 users

Free edition for up to 3 users

Free Trial Length (Days)

0 days

15 days 15-day free trial, no credit card required

Free Plan User Limit

2 users Free plan includes 2 users

3 users Free edition covers up to 3 users

Sales & pipeline

Custom Pipelines

2 deal pipelines on Starter; more on higher tiers

Multiple pipelines from Professional; stages editable

Email Sync & Tracking

Gmail/Outlook sync with open & click tracking

Two-way email integration + email insights/tracking from Standard

Built-In Calling

Native in-app calling; 500 min/mo on Starter

Built-in telephony (Zoho-provided, over Twilio) with click-to-call inside CRM

Meeting Scheduler

Native meetings/booking links

Calendar Booking (appointment scheduling) available from Free edition

Quotes & Documents

Native quotes with e-signature; Revenue Hub Pro+

Native Quotes/Sales Orders/Invoices (inventory/CPQ) from Professional

Automation & intelligence

Workflow Automation

Workflow builder; advanced logic on Professional+

Workflow rules from Free (10 rules/module, 5 active); richer on paid tiers

Lead Scoring

Predictive/automated lead scoring (higher tiers)

Scoring rules from Standard

Built-In AI Assistant

Breeze AI assistant

Zia AI assistant (prediction, enrichment, email/assist)

Custom Reports & Dashboards

Custom report builder & dashboards

Unlimited custom reports & dashboards from Professional (standard reports on lower tiers)

Privacy & compliance

GDPR Compliant

GDPR DPA; EU Cloud Code of Conduct Level 2

Vendor states GDPR compliance; DPA available

SOC 2 Attestation

SOC 2 Type II (report via Trust Center)

SOC 2 Type 2 (covers all cloud services incl. CRM)

Data Residency Options

EU and US data center options

Choice of data center region (US, EU, IN, AU, JP, etc.) selected at signup by country

Platform & integrations

Public API

Documented public REST API

Documented public REST API (V8), OAuth 2.0

App Marketplace

HubSpot App Marketplace (1,000+ apps)

Zoho Marketplace (first-party app/integrations directory)

Native Mobile App

Native iOS and Android apps

Native iOS and Android apps by Zoho Corporation

The verdict

HubSpot

Best for native calling and a deep app ecosystem

HubSpot bundles native in-app calling with 500 minutes a month on the $15 Starter tier, where Zoho routes telephony over Twilio. Its App Marketplace lists 1,000+ integrations, and quotes ship with built-in e-signature. The trade-off: no free trial, and the free plan caps at 2 users versus Zoho's 3.

Full profile

Zoho CRM

Best for low entry cost and wide data-residency choice

Zoho starts at $14/user/mo, a dollar under HubSpot, adds a 15-day trial (HubSpot offers none), and its free edition covers 3 users versus HubSpot's 2. Data residency spans more regions (US, EU, IN, AU, JP). Calling is provided over Twilio rather than the native in-app dialer HubSpot includes on Starter.

Full profile

Sources · 21 verified references

en.wikipedia.org pitchbook.com hubspot.com zoho.com help.zoho.com knowledge.hubspot.com + 5 more

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