CRM · Comparison

HubSpot vs. Pipedrive

Last verified 27 days ago · 22 sources · Updated automatically

HubSpot and Pipedrive compared across Company facts, Pricing, Sales & pipeline, Automation & intelligence, Privacy & compliance and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

HubSpot

AI-powered customer platform built around a free CRM, spanning marketing, sales, and service.

Founded2006

HQ Cambridge, MA

Visit HubSpot Full profile

Pipedrive

Sales-first CRM that helps small teams manage their pipeline and close more deals.

Founded2010

HQ New York, NY

Visit Pipedrive Full profile

Attribute

HubSpot

Pipedrive

Company facts

Headquarters

Cambridge, MA

New York, NY HQ in New York City; founded in Tallinn, Estonia (engineering hub)

Employees

8k Approximate; ~7,400-9,000 across sources

1k Approximately 1,000 employees across multiple countries

Pricing

Starting Price (per user / month, USD)

$15/user/mo Sales Hub Starter, per seat, billed annually

$14/user/mo Lite plan, $14/user/mo billed annually

Offers Free Tier

Free CRM, up to 2 users

14-day free trial only, no perpetual free plan

Free Trial Length (Days)

0 days

14 days 14-day trial, no credit card required

Free Plan User Limit

2 users Free plan includes 2 users

0 users

Sales & pipeline

Custom Pipelines

2 deal pipelines on Starter; more on higher tiers

Multiple pipelines with custom/editable stages

Email Sync & Tracking

Gmail/Outlook sync with open & click tracking

Full two-way email sync with open/click tracking (from Growth plan)

Built-In Calling

Native in-app calling; 500 min/mo on Starter

No native dialer; calling via Marketplace integrations (Aircall, CloudTalk, etc.)

Meeting Scheduler

Native meetings/booking links

Native meeting scheduler / booking links (from Growth plan)

Quotes & Documents

Native quotes with e-signature; Revenue Hub Pro+

Native quotes/proposals/contracts with built-in e-signatures (from Premium plan)

Automation & intelligence

Workflow Automation

Workflow builder; advanced logic on Professional+

Workflow Automation builder (from Growth plan)

Lead Scoring

Predictive/automated lead scoring (higher tiers)

Custom lead scoring models (from Premium plan)

Built-In AI Assistant

Breeze AI assistant

Built-in AI (AI report creation, AI email tools)

Custom Reports & Dashboards

Custom report builder & dashboards

Custom reports and dashboards (incl. AI-assisted report creation)

Privacy & compliance

GDPR Compliant

GDPR DPA; EU Cloud Code of Conduct Level 2

GDPR-ready processor with self-service DPA (EU/UK SCCs)

SOC 2 Attestation

SOC 2 Type II (report via Trust Center)

SOC 2 Type II (also SOC 3, ISO 27001, ISO 27701)

Data Residency Options

EU and US data center options

Hosting region auto-assigned by sign-up origin; no customer-facing region picker

Platform & integrations

Public API

Documented public REST API

Documented public REST API with OAuth 2.0 and SDKs

App Marketplace

HubSpot App Marketplace (1,000+ apps)

Pipedrive Marketplace of prebuilt apps/integrations

Native Mobile App

Native iOS and Android apps

The verdict

HubSpot

Best for starting free and all-in-one tooling

HubSpot has a perpetual free plan for up to 2 users; Pipedrive offers only a 14-day trial. It also bundles native in-app calling (500 min/mo on Starter) and customer-facing EU/US data residency, both of which Pipedrive lacks. A 1,000+ app marketplace backs the wider toolset.

Full profile

Pipedrive

Best for a cheaper, no-strings paid entry point

Pipedrive's Lite plan is $14/user/mo versus HubSpot's $15, with a 14-day no-credit-card trial to evaluate first. It matches HubSpot on custom pipelines, email sync, automation, and reporting, but has no free tier, no native dialer (calling is via integrations), and no data-residency picker.

Full profile

Sources · 22 verified references

en.wikipedia.org pipedrive.com pitchbook.com linkedin.com hubspot.com support.pipedrive.com + 6 more

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