Constant Contact vs. Kit

Last verified 28 days ago · 14 sources · Updated automatically

Constant Contact and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Constant Contact

Established email marketing for small businesses and nonprofits — large template library, automations, and hands-on support.

Visit Constant Contact Full profile

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho

Visit Kit Full profile

Attribute

Constant Contact

Kit

Company facts

Headquarters

—

Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)

Employees

—

112 112 team members (remote, across 90 cities)

Pricing

Free Plan

Free "Newsletter" plan, up to 1,000 subscribers

Free Plan Contacts

—

1k 1,000 subscribers on the free Newsletter plan

Starting Monthly Price (USD)

—

$33 Creator plan at 1,000 subscribers (monthly billing)

Pricing Basis

contacts

contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder

Yes

Creator-first text editor, not a block drag-and-drop builder

Prebuilt Templates

Hundreds of email templates

40+ creator-built email templates

A/B Testing

Subject-line A/B testing

Subject line and content A/B testing

Landing Pages

—

Unlimited hosted landing pages on every plan

AI Content Assistance

AI copy generator / AI campaign builder

Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows

Automations gated/scaled by plan (e.g. 1 template on Lite)

Visual workflow builder with triggers, conditions, and branching

Advanced Segmentation

Contact/engagement segmentation; custom segments gated by plan

Tag-based segmentation with rule filtering on interests/behavior

Signup Forms & Popups

Web signup forms and pop-ups

Inline, popup, and slide-in signup forms

Built-in CRM

Sales CRM is a separate product (Lead Gen & CRM, ex-SharpSpring), not the core email plans

No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing

Premium includes 500 messages; Lite/Standard add-on from $10/mo

No native SMS channel; SMS via third-party SlickText integration

Transactional Email

No transactional email API/SMTP product

Ecommerce Integration

Ecommerce automations, product blocks, store selling

Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations

Integrations marketplace (Google, Microsoft, Facebook, Shopify, etc.)

Kit App Store with native integrations across 17 categories

Public API

Public v3 REST API

Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

Constant Contact

Best for visual email design and native SMS

Constant Contact pairs a drag-and-drop builder and hundreds of templates with native SMS (500 messages on Premium, add-on elsewhere). Kit has neither a block builder nor a native SMS channel. The trade-off: no free plan, where Kit offers one up to 1,000 subscribers.

Full profile

Kit

Best for creators starting free with landing pages

Kit offers a free Newsletter plan up to 1,000 subscribers and unlimited hosted landing pages on every plan; Constant Contact has no free tier. Expect a creator-first text editor and 40+ templates rather than Constant Contact's drag-and-drop builder, and no native SMS.

Full profile

Sources · 14 verified references

craft.co kit.com constantcontact.com developer.constantcontact.com developers.kit.com

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