Email Marketing · Comparison

Campaign Monitor vs. MailerLite

Last verified 28 days ago · 22 sources · Updated automatically

Campaign Monitor and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Campaign Monitor logo

Campaign Monitor

Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.

HQ Nashville, TN
MailerLite logo

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Company facts

Headquarters
Nashville, TN HQ of parent Marigold
Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)
Employees
1k Parent Marigold (small-business brands) after Nov-2025 Zeta divestiture; lower bound, uncertain
172 172 people (company-stated)

Pricing

Free Plan
No
Up to 250 subscribers / 2,500 emails/mo
Free Plan Contacts
250 Up to 250 subscribers
Starting Monthly Price (USD)
$11 Lite plan, 500 contacts
$12 Comfort plan, 500 subscribers
Pricing Basis
contacts
contacts

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Yes
A/B Testing
Yes
Included on all plans, even free
Landing Pages
Yes
1 on free; 10 combined w/ websites on Comfort; unlimited on Power
AI Content Assistance
Yes
AI writing assistant + subject line generator

Automation & audience

Automation Workflows
Yes
Visual workflow builder, multi-trigger, branching
Advanced Segmentation
Yes
Yes
Signup Forms & Popups
Yes
Embeddable forms and pop-ups
Built-in CRM
No
No

Channels & deliverability

SMS Marketing
US, Canada, Australia, UK; contracted customers
SMS only via sister product MailerSend
Transactional Email
Yes
Transactional handled by sister product MailerSend
Ecommerce Integration
Native Shopify integration
Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations
Yes
Yes
Public API
REST API v3.3
Public REST API

The verdict

Campaign Monitor logo Campaign Monitor
Best for native SMS and transactional email in one tool

Campaign Monitor carries both SMS marketing (US, Canada, Australia, UK) and transactional email natively. MailerLite offloads both to its sister product MailerSend, so a buyer wanting messaging beyond email in a single account picks Campaign Monitor. Its $11 starting price also edges MailerLite's $12. There is no free plan, however.

Full profile
MailerLite logo MailerLite
Best for starting free and testing on every plan

MailerLite offers a free plan for up to 250 subscribers (2,500 emails/mo); Campaign Monitor has none, so cost-sensitive or early-stage senders can begin at no charge. A/B testing is included on all plans, even free. The trade-off: no native SMS or transactional email (both require MailerSend), where Campaign Monitor handles them in-product.

Full profile

Sources · 22 verified references

meetmarigold.com dnb.com linkedin.com mailerlite.com campaignmonitor.com help.campaignmonitor.com + 2 more

Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.