Email Marketing · Comparison

Campaign Monitor vs. Kit

Last verified 28 days ago · 26 sources · Updated automatically

Campaign Monitor and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Campaign Monitor logo

Campaign Monitor

Design-focused email marketing with polished templates, a simple drag-and-drop builder, automation, and segmentation.

HQ Nashville, TN
Kit logo

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho

Company facts

Headquarters
Nashville, TN HQ of parent Marigold
Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)
Employees
1k Parent Marigold (small-business brands) after Nov-2025 Zeta divestiture; lower bound, uncertain
112 112 team members (remote, across 90 cities)

Pricing

Free Plan
No
Free "Newsletter" plan, up to 1,000 subscribers
Free Plan Contacts
1k 1,000 subscribers on the free Newsletter plan
Starting Monthly Price (USD)
$11 Lite plan, 500 contacts
$33 Creator plan at 1,000 subscribers (monthly billing)
Pricing Basis
contacts
contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder
Yes
Creator-first text editor, not a block drag-and-drop builder
Prebuilt Templates
Yes
40+ creator-built email templates
A/B Testing
Yes
Subject line and content A/B testing
Landing Pages
Yes
Unlimited hosted landing pages on every plan
AI Content Assistance
Yes
Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows
Yes
Visual workflow builder with triggers, conditions, and branching
Advanced Segmentation
Yes
Tag-based segmentation with rule filtering on interests/behavior
Signup Forms & Popups
Yes
Inline, popup, and slide-in signup forms
Built-in CRM
No
No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing
US, Canada, Australia, UK; contracted customers
No native SMS channel; SMS via third-party SlickText integration
Transactional Email
Yes
No transactional email API/SMTP product
Ecommerce Integration
Native Shopify integration
Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations
Yes
Kit App Store with native integrations across 17 categories
Public API
REST API v3.3
Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

Campaign Monitor logo Campaign Monitor
Best for visual design and multi-channel sending

Campaign Monitor starts at $11/mo versus Kit's $33, and adds channels Kit lacks: a drag-and-drop builder, native SMS, and transactional email. The better pick for designed campaigns and a sender that reaches beyond email. No free plan, though, so there is a cost to start.

Full profile
Kit logo Kit
Best for starting free and selling digital products

Kit offers a free plan up to 1,000 subscribers, where Campaign Monitor has none, and sells digital products natively. The better pick for creators who want a zero-cost start. Trade-offs: no drag-and-drop builder (a text editor instead), no native SMS, and no transactional email.

Full profile

Sources · 26 verified references

meetmarigold.com craft.co linkedin.com kit.com campaignmonitor.com help.campaignmonitor.com + 1 more

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