AWeber vs. MailerLite

Last verified 28 days ago · 14 sources · Updated automatically

AWeber and MailerLite compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

AWeber

Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.

HQ Doylestown, PA

Visit AWeber Full profile

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania

Visit MailerLite Full profile

Attribute

AWeber

MailerLite

Company facts

Headquarters

Doylestown, PA

Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)

Employees

125 LinkedIn range 51-200

172 172 people (company-stated)

Pricing

Free Plan

Up to 250 subscribers / 2,500 emails/mo

Free Plan Contacts

—

250 Up to 250 subscribers

Starting Monthly Price (USD)

$15 Lite plan, 500 subscribers

$12 Comfort plan, 500 subscribers

Pricing Basis

contacts

Campaigns & content

Drag-and-Drop Builder

Yes

Prebuilt Templates

Yes

A/B Testing

Email split testing; Plus tier and above (not on entry Lite)

Included on all plans, even free

Landing Pages

3 on Lite; unlimited on Plus

1 on free; 10 combined w/ websites on Comfort; unlimited on Power

AI Content Assistance

AI Subject Line Assistant + AI writing tools; Plus tier and above (not on Lite)

AI writing assistant + subject line generator

Automation & audience

Automation Workflows

3 automations on Lite; unlimited on Plus

Visual workflow builder, multi-trigger, branching

Advanced Segmentation

1 custom segment on Lite; unlimited on Plus

Yes

Signup Forms & Popups

Yes

Embeddable forms and pop-ups

Built-in CRM

Channels & deliverability

SMS Marketing

SMS only via sister product MailerSend

Transactional Email

Transactional handled by sister product MailerSend

Ecommerce Integration

Native Shopify, WooCommerce, Etsy; in-app selling on Plus and above (not Lite)

Shopify/WooCommerce sync, product blocks, abandoned cart

Platform & integrations

Native Integrations

Hundreds of native integrations

Yes

Public API

Public REST API + webhooks

Public REST API

The verdict

MailerLite

Best for starting free and keeping cost low

MailerLite has a free plan for up to 250 subscribers; AWeber has none. Paid plans start at $12 vs AWeber's $15, both priced by contacts. A/B testing is included on every MailerLite plan, including free, whereas AWeber holds split testing back to its Plus tier and above. The cheaper, lower-commitment path for early-stage senders.

Full profile

AWeber

Best for a US-based vendor at the entry paid tier

AWeber is headquartered in Doylestown, PA, versus MailerLite's Vilnius, Lithuania base, which may matter for US data-residency preferences. Its $15 Lite plan already bundles a drag-and-drop builder, templates, signup forms, landing pages, and starter automations. Note A/B testing and AI tools sit on Plus and above, not Lite.

Full profile

Sources · 14 verified references

aweber.com dnb.com linkedin.com mailerlite.com mailersend.com api.aweber.com + 1 more

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