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Methodology
Email Marketing · Comparison

AWeber vs. Kit

Last verified 28 days ago · 18 sources · Updated automatically

AWeber and Kit compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

AWeber logo

AWeber

Long-running email marketing for small businesses and creators — autoresponders, drag-and-drop builder, templates, forms, and landing pages.

HQ Doylestown, PA
Visit AWeber Full profile
Kit logo

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho
Visit Kit Full profile
Attribute
AWeber logo AWeber
Kit logo Kit

Company facts

Headquarters
Doylestown, PA
Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)
Employees
125 LinkedIn range 51-200
112 112 team members (remote, across 90 cities)

Pricing

Free Plan
No
Free "Newsletter" plan, up to 1,000 subscribers
Free Plan Contacts
—
1k 1,000 subscribers on the free Newsletter plan
Starting Monthly Price (USD)
$15 Lite plan, 500 subscribers
$33 Creator plan at 1,000 subscribers (monthly billing)
Pricing Basis
contacts
contacts Priced by number of email subscribers

Campaigns & content

Drag-and-Drop Builder
Yes
Creator-first text editor, not a block drag-and-drop builder
Prebuilt Templates
Yes
40+ creator-built email templates
A/B Testing
Email split testing; Plus tier and above (not on entry Lite)
Subject line and content A/B testing
Landing Pages
3 on Lite; unlimited on Plus
Unlimited hosted landing pages on every plan
AI Content Assistance
AI Subject Line Assistant + AI writing tools; Plus tier and above (not on Lite)
Kit + AI writing assistance (incl. Lex integration, Kit MCP)

Automation & audience

Automation Workflows
3 automations on Lite; unlimited on Plus
Visual workflow builder with triggers, conditions, and branching
Advanced Segmentation
1 custom segment on Lite; unlimited on Plus
Tag-based segmentation with rule filtering on interests/behavior
Signup Forms & Popups
Yes
Inline, popup, and slide-in signup forms
Built-in CRM
No
No built-in sales CRM / deal pipeline

Channels & deliverability

SMS Marketing
No
No native SMS channel; SMS via third-party SlickText integration
Transactional Email
No
No transactional email API/SMTP product
Ecommerce Integration
Native Shopify, WooCommerce, Etsy; in-app selling on Plus and above (not Lite)
Sell digital products natively; Shopify integration in App Store

Platform & integrations

Native Integrations
Hundreds of native integrations
Kit App Store with native integrations across 17 categories
Public API
Public REST API + webhooks
Public REST API (subscribers, broadcasts, sequences, forms, tags)

The verdict

AWeber logo AWeber
Best for a visual builder and a low paid entry price

AWeber starts at $15/mo (500 contacts) versus Kit's $33/mo, and it includes a drag-and-drop email builder, which Kit does not offer (Kit uses a creator-first text editor). If you want to lay out emails visually and keep the paid entry cost low, AWeber is the pick here.

Full profile
Kit logo Kit
Best for starting free up to 1,000 subscribers

Kit offers a free Newsletter plan up to 1,000 subscribers; AWeber has no free plan and starts at $15/mo. If you want to build a list before paying, Kit lets you do that. The trade-off is no drag-and-drop builder (it uses a text editor) and a higher paid tier at $33/mo.

Full profile

Sources · 18 verified references

aweber.com craft.co linkedin.com kit.com api.aweber.com developers.kit.com

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