Email Marketing · Comparison

MailerLite vs. Moosend

Last verified 28 days ago · 13 sources · Updated automatically

MailerLite and Moosend compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

MailerLite logo

MailerLite

Simple, affordable email marketing with a generous free plan — drag-and-drop editor, automations, forms, and landing pages.

HQ Vilnius, Lithuania
Moosend logo

Moosend

Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.

Company facts

Headquarters
Vilnius, Lithuania Remote-first; original Lithuanian entity (MailerLite UAB)
Employees
172 172 people (company-stated)

Pricing

Free Plan
Up to 250 subscribers / 2,500 emails/mo
30-day free trial only (no permanent free plan)
Free Plan Contacts
250 Up to 250 subscribers
Starting Monthly Price (USD)
$12 Comfort plan, 500 subscribers
$9 Pro plan, entry tier (up to 500 contacts), monthly billing
Pricing Basis
contacts
contacts Priced by number of contacts; email credits available for occasional senders

Campaigns & content

Drag-and-Drop Builder
Yes
Yes
Prebuilt Templates
Yes
Yes
A/B Testing
Included on all plans, even free
Yes
Landing Pages
1 on free; 10 combined w/ websites on Comfort; unlimited on Power
Yes
AI Content Assistance
AI writing assistant + subject line generator
Moosend AI / AI Writer generative content

Automation & audience

Automation Workflows
Visual workflow builder, multi-trigger, branching
Yes
Advanced Segmentation
Yes
Yes
Signup Forms & Popups
Embeddable forms and pop-ups
Yes
Built-in CRM
No
No

Channels & deliverability

SMS Marketing
SMS only via sister product MailerSend
No
Transactional Email
Transactional handled by sister product MailerSend
Transactional API and SMTP relay
Ecommerce Integration
Shopify/WooCommerce sync, product blocks, abandoned cart
Product blocks, abandoned-cart flows, product recommendations, revenue tracking

Platform & integrations

Native Integrations
Yes
80+ native integrations
Public API
Public REST API
Public REST API plus separate Transactional API

The verdict

MailerLite logo MailerLite
Best for starting free with no time limit

MailerLite offers a permanent free plan for up to 250 subscribers and 2,500 emails a month, with A/B testing included even on free. Moosend gives only a 30-day trial, so MailerLite is the pick if you want to send without paying or facing a deadline. Both share drag-and-drop building, automation, and ecommerce sync.

Full profile
Moosend logo Moosend
Best for low entry price plus transactional email

Moosend's paid plan starts at $9/mo (up to 500 contacts) versus MailerLite's $12, and it includes transactional email via API and SMTP relay. MailerLite has no built-in transactional sending, pushing that to its sister product MailerSend. So Moosend fits teams wanting marketing and transactional mail under one tool at a lower starting cost.

Full profile

Sources · 13 verified references

dnb.com mailerlite.com moosend.com mailersend.com developers.mailerlite.com

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