⌘K
Methodology
Email Marketing · Comparison

Kit vs. Moosend

Last verified 28 days ago · 17 sources · Updated automatically

Kit and Moosend compared across Company facts, Pricing, Campaigns & content, Automation & audience, Channels & deliverability and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Kit logo

Kit

Creator-focused email marketing (formerly ConvertKit) with tag-based subscribers, visual automations, forms, and landing pages.

HQ Boise, Idaho
Visit Kit Full profile
Moosend logo

Moosend

Budget-friendly email marketing and automation — drag-and-drop editor, workflows, landing pages, and forms.

Visit Moosend Full profile
Attribute
Kit logo Kit
Moosend logo Moosend

Company facts

Headquarters
Boise, Idaho Remote-first; legal/historical HQ (not stated on current site)
—
Employees
112 112 team members (remote, across 90 cities)
—

Pricing

Free Plan
Free "Newsletter" plan, up to 1,000 subscribers
30-day free trial only (no permanent free plan)
Free Plan Contacts
1k 1,000 subscribers on the free Newsletter plan
—
Starting Monthly Price (USD)
$33 Creator plan at 1,000 subscribers (monthly billing)
$9 Pro plan, entry tier (up to 500 contacts), monthly billing
Pricing Basis
contacts Priced by number of email subscribers
contacts Priced by number of contacts; email credits available for occasional senders

Campaigns & content

Drag-and-Drop Builder
Creator-first text editor, not a block drag-and-drop builder
Yes
Prebuilt Templates
40+ creator-built email templates
Yes
A/B Testing
Subject line and content A/B testing
Yes
Landing Pages
Unlimited hosted landing pages on every plan
Yes
AI Content Assistance
Kit + AI writing assistance (incl. Lex integration, Kit MCP)
Moosend AI / AI Writer generative content

Automation & audience

Automation Workflows
Visual workflow builder with triggers, conditions, and branching
Yes
Advanced Segmentation
Tag-based segmentation with rule filtering on interests/behavior
Yes
Signup Forms & Popups
Inline, popup, and slide-in signup forms
Yes
Built-in CRM
No built-in sales CRM / deal pipeline
No

Channels & deliverability

SMS Marketing
No native SMS channel; SMS via third-party SlickText integration
No
Transactional Email
No transactional email API/SMTP product
Transactional API and SMTP relay
Ecommerce Integration
Sell digital products natively; Shopify integration in App Store
Product blocks, abandoned-cart flows, product recommendations, revenue tracking

Platform & integrations

Native Integrations
Kit App Store with native integrations across 17 categories
80+ native integrations
Public API
Public REST API (subscribers, broadcasts, sequences, forms, tags)
Public REST API plus separate Transactional API

The verdict

Kit logo Kit
Best for creators on a free plan selling digital products

Kit carries a permanent free Newsletter plan up to 1,000 subscribers, where Moosend offers only a 30-day trial. It sells digital products natively and adds AI writing via Lex and Kit MCP. Trade-offs: no drag-and-drop builder (a creator-first text editor instead) and no transactional email, both of which Moosend has.

Full profile
Moosend logo Moosend
Best for low entry price plus transactional and ecommerce email

Moosend starts at $9/mo (500 contacts) versus Kit's $33, and adds a drag-and-drop builder, transactional API and SMTP, and 80+ native integrations. Its ecommerce flows include abandoned-cart and revenue tracking. The gap: no free plan, only a 30-day trial, where Kit's free tier covers 1,000 subscribers.

Full profile

Sources · 17 verified references

craft.co kit.com moosend.com developers.kit.com

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