Free Web Analytics

10 Web Analytics tools that qualify — compared on sourced, continuously re-verified facts.

Clicky

Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.

Offers Free Tier: Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.

Full profile Visit Clicky

Plausible Analytics

Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.

Offers Free Tier: Plausible Community Edition (CE) is a free self-hostable open-source version

Full profile Visit Plausible Analytics

Simple Analytics

Privacy-friendly, cookieless web analytics that requires no consent banner.

Offers Free Tier: Perpetually free plan available; analytics history limited to 30 days on the free tier.

Full profile Visit Simple Analytics

Umami

Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.

Offers Free Tier: Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition.

Full profile Visit Umami

Matomo

Open-source, privacy-first web analytics platform available self-hosted or in the cloud.

Offers Free Tier: Matomo On-Premise is free to self-host under GPL-3.0 with no usage limits. Matomo Cloud has no perpetual free plan (21-day trial only).

Full profile Visit Matomo

PostHog

All-in-one open-source platform for product analytics, web analytics, session replay, and feature flags.

Offers Free Tier: PostHog offers a perpetual free tier: 1M events/month at no cost, no credit card required, no expiry.

Full profile Visit PostHog

Statcounter

Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.

Offers Free Tier: Basic plan is free forever with 5,000 sessions/month and 14 days data retention.

Full profile Visit Statcounter

Cloudflare Web Analytics

Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

Offers Free Tier: Cloudflare Web Analytics is entirely free — there are no paid tiers for this product.

Full profile Visit Cloudflare Web Analytics

Google Analytics

Free web and app analytics platform by Google with audience and conversion insights.

Offers Free Tier: GA4 standard is entirely free to use with no time limit. Google Analytics 360 is the paid enterprise tier.

Full profile Visit Google Analytics

GoatCounter

Open-source, privacy-friendly web analytics that tracks no personal data.

Offers Free Tier: GoatCounter.com is offered free for personal websites and small-to-medium businesses. No paid plans exist; the project is donation-supported.

Full profile Visit GoatCounter

How this list is built. Every Web Analytics tool here qualifies on a verified, first-party fact — no unsourced opinions. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.