Web Analytics · Comparison
Clicky vs. Plausible Analytics
Clicky and Plausible Analytics compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Plausible Analytics
Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
EU (remote-first)
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
10
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
$9 Starter plan at $9/mo (monthly billing); 10k pageviews, 1 site
Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
Plausible Community Edition (CE) is a free self-hostable open-source version
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
30 days 30-day free trial on all paid plans, no credit card required
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
10k Starter plan includes up to 10k monthly pageviews
Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
1 sites Starter plan covers 1 site; Growth allows up to 3, Business up to 10
Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
Real-time dashboard updates every 30 seconds
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
Custom event tracking available via JS snippet, CSS class, or Events API
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Supports pageview goals and custom event goals with conversion rate reporting
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
Funnel analysis is a Business plan feature ($19/mo+)
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
Revenue tracking (monetary values on events) is a Business plan feature ($19/mo+)
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
No
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
No cookies or persistent identifiers used by default; daily-rotating anonymous hash only
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
No cookie banner needed — Plausible collects no personal data and sets no cookies
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
Yes
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
Data stored in Falkenstein, Germany on Hetzner servers; CDN via Bunny (Slovenia)
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
Community Edition (CE) is AGPLv3; cloud product is built on same open-source codebase
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
AGPLv3
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
Plausible Community Edition (CE) is officially supported for self-hosting
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
36 mo Starter and Growth plans retain 3 years (36 months) of data; Business/Enterprise retain 5+ years
Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
Starter/Growth: 3-year retention; Business: 5-year retention
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
Official GA4 import supported (up to 5 GA4 properties); Universal Analytics (UA) not supported
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
CSV/ZIP exports available on all plans; Stats API on Business plan; raw event-level export requires Enterprise
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
Stats API is a Business plan feature; Events API (for sending data) available on all plans
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
1.2 KB Measured compressed transfer size.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
Official WordPress plugin maintained by Plausible
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
Weekly (every Monday) and/or monthly (1st of month) email reports; analytics embedded in email
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
Shared links (optionally password-protected) and fully public dashboards supported
The verdict
Clicky Best for multi-site, high-traffic tracking with heatmaps
Clicky's entry Pro plan covers 10 sites and ~900k monthly pageviews, versus Plausible's Starter at 1 site and 10k. Funnels, goal/revenue tracking, and the Stats API ship without a higher tier. Heatmaps are available; Plausible offers none. Better fit when one account spans many busy sites and you want behavioral depth in the box.
Full profile Plausible Analytics Best for open-source, EU-hosted, self-hostable analytics
Plausible is AGPLv3 and self-hostable via Community Edition; Clicky is proprietary and cloud-only. Data sits in Germany (Clicky stores in the US, no EU residency). It adds an official WordPress plugin, GA4 import, public/shareable dashboards, and a 1.2 KB script versus Clicky's 5.1 KB. Stronger for data-ownership, EU residency, and migration off GA.
Full profileSources · 38 verified references
clicky.com plausible.io zoominfo.com github.com static.getclicky.com wordpress.org
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