Best Web Analytics for Small Business
10 Web Analytics tools ranked for this use case — on sourced, continuously re-verified facts.
10 tools, ranked · Updated automatically
1 Plausible Analytics
Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.
Offers Free Tier: Plausible Community Edition (CE) is a free self-hostable open-source version Starting Monthly Price (USD): $9
2 Statcounter
Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.
Offers Free Tier: Basic plan is free forever with 5,000 sessions/month and 14 days data retention. Starting Monthly Price (USD): $9
3 Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Offers Free Tier: Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends. Starting Monthly Price (USD): $9.99
4 Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Offers Free Tier: Perpetually free plan available; analytics history limited to 30 days on the free tier. Starting Monthly Price (USD): $20
5 Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Offers Free Tier: Free Hobby cloud plan (100k events/mo, 1 site, 6-month retention) plus free MIT open-source self-hosted edition. Starting Monthly Price (USD): $20
6 Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Offers Free Tier: Matomo On-Premise is free to self-host under GPL-3.0 with no usage limits. Matomo Cloud has no perpetual free plan (21-day trial only). Starting Monthly Price (USD): $26
7 Pirsch Analytics
Server-side, cookieless web analytics hosted in Germany, built for GDPR compliance.
Offers Free Tier: No perpetual free plan; only a 30-day free trial is offered. Starting Monthly Price (USD): $6
8 Seline
Simple, cookieless, privacy-first website and product analytics built in the EU.
Offers Free Tier: No perpetual free plan. Seline states: 'No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees.' Starting Monthly Price (USD): $14
9 Fathom Analytics
Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.
Offers Free Tier: 7-day free trial available; no perpetual free plan. Starting Monthly Price (USD): $15
10 Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Offers Free Tier: Free Core plan was discontinued March 2026; only a 30-day trial is available. Starting Monthly Price (USD): $40.38
How this list is built. Every Web Analytics tool here is ranked from verified, first-party facts — no unsourced opinions. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.