Web Analytics · Comparison
Clicky vs. Simple Analytics
Clicky and Simple Analytics compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
Amsterdam, Netherlands Dutch company (Simple Analytics B.V.); founders and operations based in Amsterdam.
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
3 Very small team — founder Adriaan van Rossum plus a couple of team members as of 2024/2025.
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
$20 Self-Serve plan at $20/month (monthly billing); entry slider point is 100k pageviews. 2 months free with annual billing.
Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
Perpetually free plan available; analytics history limited to 30 days on the free tier.
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
14 days 14-day free trial on paid plans; no credit card required.
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
100k Self-Serve plan starts at 100,000 pageviews/month (adjustable up to 2.5M via slider).
Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
10 sites Starter plan covers up to 10 websites.
Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
Live visitor stats; embeddable live-stats widget for your own site.
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
Custom events supported via sa_event() JS call, data attributes, and server-side API.
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Goals feature reports conversion rates for defined events or pageview paths.
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
Multi-step funnels supported via Goals; can chain events and pageviews with step-by-step drop-off.
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
Revenue values can be attached to events via metadata (e.g. revenue, order value) and reported in Goals.
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
No heatmap feature — Simple Analytics is a minimalist analytics tool focused on traffic stats.
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
Tracking is cookieless by design — no cookies or persistent identifiers are set.
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
Vendor explicitly states no cookie or consent banner is required when using Simple Analytics.
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
Vendor states it fully adheres to GDPR and UK GDPR by not collecting personal data.
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
Data stored in the Netherlands on Dutch-hosted servers (Worldstream, Leaseweb); never leaves the EU.
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source.
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
proprietary Core analytics platform is proprietary SaaS; tracking scripts are MIT-licensed.
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
Cloud-only SaaS product; no documented self-hosting or on-premises option.
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
36 mo Simple plan: 3 years
Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
No
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
Official Google Analytics 4 (GA4) import tool; heavily filtered for privacy.
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
Export API provides raw event-level data export; CSV export and data warehouse integrations also available.
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
Stats API, Export API, and Admin API all documented.
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
3.8 KB Measured compressed transfer size.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
Official WordPress plugin at wordpress.org/plugins/simpleanalytics/ maintained by Simple Analytics.
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
Built-in weekly and monthly email reports; sent at 9AM in local timezone with top referrers summary.
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
Dashboards can be made fully public or shared via link; Simple Analytics publishes their own publicly.
The verdict
Clicky Best for high-volume sites needing heatmaps on a budget
Clicky undercuts on price ($9.99 vs $20) and its entry plan covers 900k monthly pageviews against Simple Analytics' 100k. It also adds heatmaps and funnels, which Simple Analytics lacks, plus longer data retention (48 vs 36 months) and a 21-day trial vs 14. The trade-off: US-only data storage and no native WordPress plugin or GA import.
Full profile Simple Analytics Best for EU data residency and easy GA4 migration
Simple Analytics stores data in the Netherlands and never leaves the EU, where Clicky keeps data on US infrastructure. It ships an official GA4 import tool and an official WordPress plugin (Clicky offers neither), supports public/shareable dashboards, and runs a lighter 3.8 KB script vs 5.1 KB. The cost: pricier entry and a lower 100k pageview cap.
Full profileSources · 38 verified references
clicky.com datarequests.org zoominfo.com simpleanalytics.com docs.simpleanalytics.com github.com + 4 more
Affiliate disclosure. DecisionWire may earn a commission when you sign up through links on this page. Commissions never influence our data, scores, or rankings.