Web Analytics · Comparison
Piwik PRO vs. Simple Analytics
Piwik PRO and Simple Analytics compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Company facts
Headquarters
Wrocław, Poland
Amsterdam, Netherlands Dutch company (Simple Analytics B.V.); founders and operations based in Amsterdam.
Employees
190 Vendor about page states 'nearly 200 people'; third-party sources (LinkedIn, Pitchbook) show ~159–160 as of late 2025.
3 Very small team — founder Adriaan van Rossum plus a couple of team members as of 2024/2025.
Pricing
Starting Monthly Price (USD)
$40.38 Entry Business plan starts at €35/month; converted at 1.1537 EUR/USD (rate on 2026-06-10). No USD list price published.
$20 Self-Serve plan at $20/month (monthly billing); entry slider point is 100k pageviews. 2 months free with annual billing.
Offers Free Tier
Free Core plan was discontinued March 2026; only a 30-day trial is available.
Perpetually free plan available; analytics history limited to 30 days on the free tier.
Free Trial Length (Days)
30 days
14 days 14-day free trial on paid plans; no credit card required.
Entry Plan Pageview Limit (Monthly)
2M Piwik PRO meters 'actions' (not pageviews); 2M actions/month on the entry Business plan.
100k Self-Serve plan starts at 100,000 pageviews/month (adjustable up to 2.5M via slider).
Entry Plan Website Limit
20 sites Business plan includes up to 20 domains at the base tier; price adjusts based on domain count.
10 sites Starter plan covers up to 10 websites.
Analytics capabilities
Real-Time Dashboard
Yes
Live visitor stats; embeddable live-stats widget for your own site.
Custom Event Tracking
Yes
Custom events supported via sa_event() JS call, data attributes, and server-side API.
Goal / Conversion Tracking
Yes
Goals feature reports conversion rates for defined events or pageview paths.
Funnels
Yes
Multi-step funnels supported via Goals; can chain events and pageviews with step-by-step drop-off.
Ecommerce / Revenue Tracking
Yes
Revenue values can be attached to events via metadata (e.g. revenue, order value) and reported in Goals.
Heatmaps
Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension.
No heatmap feature — Simple Analytics is a minimalist analytics tool focused on traffic stats.
Privacy & compliance
Cookieless Tracking
Cookieless tracking is a fully supported optional mode; can be enabled per site via Administration settings.
Tracking is cookieless by design — no cookies or persistent identifiers are set.
Consent Banner Required
Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration.
Vendor explicitly states no cookie or consent banner is required when using Simple Analytics.
GDPR Compliant
Yes
Vendor states it fully adheres to GDPR and UK GDPR by not collecting personal data.
EU Data Residency
EU data residency is available; Business plan is hosted on EU servers in Sweden (Elastx). Enterprise offers 60+ Azure regions including EU.
Data stored in the Netherlands on Dutch-hosted servers (Worldstream, Leaseweb); never leaves the EU.
Data ownership & deployment
Open Source
No
Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source.
License
proprietary
proprietary Core analytics platform is proprietary SaaS; tracking scripts are MIT-licensed.
Self-Hostable
Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans.
Cloud-only SaaS product; no documented self-hosting or on-premises option.
Data Retention (Months)
25 mo
36 mo Simple plan: 3 years
Unlimited Data Retention
No
No
Google Analytics Import
Historical GA data cannot be imported. A settings/configuration migration tool (GA3 + GTM) existed but was discontinued April 2025; no data import path exists.
Official Google Analytics 4 (GA4) import tool; heavily filtered for privacy.
Raw Data Export
Raw session and event data available via Reporting API at no extra cost; daily CSV raw data export is a paid add-on.
Export API provides raw event-level data export; CSV export and data warehouse integrations also available.
Platform & integrations
Has API
Yes
Stats API, Export API, and Admin API all documented.
Tracking Script Size (KB)
26.6 KB Compressed (over-the-wire) size of ppms.js (standalone analytics library). Full container including Tag Manager + Consent Manager is ~60.6 KB compressed.
3.8 KB Measured compressed transfer size.
Official WordPress Plugin
Yes
Official WordPress plugin at wordpress.org/plugins/simpleanalytics/ maintained by Simple Analytics.
Email Reports
Yes
Built-in weekly and monthly email reports; sent at 9AM in local timezone with top referrers summary.
Public Dashboard Sharing
Publicly shareable links available for dashboards and standard reports (not custom reports). Links are valid for 90 days and marked as an experimental feature.
Dashboards can be made fully public or shared via link; Simple Analytics publishes their own publicly.
The verdict
Piwik PRO Best for deep analysis at higher traffic
Piwik PRO adds heatmaps, which Simple Analytics lacks, and its entry Business plan covers 2M actions/month across 20 sites versus 100k pageviews and 10 sites. The tradeoff: it starts at $40.38/mo with no free tier (only a 30-day trial), runs a heavier 26.6 KB script, and requires a consent banner unless cookieless mode is explicitly configured.
Full profile Simple Analytics Best for lightweight, consent-free tracking
Simple Analytics is cookieless by design with no consent banner required, ships a 3.8 KB script versus 26.6 KB, and starts at $20/mo with a perpetual free tier. It also imports GA4 data and retains 36 months versus 25. The limit: no heatmaps and a 100k-pageview, 10-site entry plan versus Piwik PRO's 2M actions and 20 sites.
Full profileSources · 40 verified references
piwik.pro datarequests.org simpleanalytics.com help.piwik.pro docs.simpleanalytics.com github.com + 5 more
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