Cloudflare Web Analytics vs. Piwik PRO

Last verified 33 days ago · 37 sources · Updated automatically

Cloudflare Web Analytics and Piwik PRO compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Cloudflare Web Analytics

Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.

Founded2009

HQ San Francisco, CA

Visit Cloudflare Web Analytics Full profile

Piwik PRO

Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.

Founded2013

HQ Wrocław, Poland

Visit Piwik PRO Full profile

Attribute

Cloudflare Web Analytics

Piwik PRO

Company facts

Headquarters

San Francisco, CA

Wrocław, Poland

Employees

5.2k

190 Vendor about page states 'nearly 200 people'; third-party sources (LinkedIn, Pitchbook) show ~159–160 as of late 2025.

Pricing

Starting Monthly Price (USD)

—

$40.38 Entry Business plan starts at €35/month; converted at 1.1537 EUR/USD (rate on 2026-06-10). No USD list price published.

Offers Free Tier

Cloudflare Web Analytics is entirely free — there are no paid tiers for this product.

Free Core plan was discontinued March 2026; only a 30-day trial is available.

Free Trial Length (Days)

0 days

30 days

Entry Plan Pageview Limit (Monthly)

—

2M Piwik PRO meters 'actions' (not pageviews); 2M actions/month on the entry Business plan.

Entry Plan Website Limit

10 sites Soft limit of 10 sites per account (free product; raisable via Cloudflare support).

20 sites Business plan includes up to 20 domains at the base tier; price adjusts based on domain count.

Analytics capabilities

Real-Time Dashboard

No live/current-visitors view; real-time dashboard updates are for paid zone analytics, not the free Web Analytics product.

Yes

Custom Event Tracking

Web Analytics tracks only pageviews/visits; custom event tracking requires the separate Zaraz product.

Yes

Goal / Conversion Tracking

No goal or conversion rate reporting in Cloudflare Web Analytics.

Yes

Funnels

Yes

Ecommerce / Revenue Tracking

Revenue tracking is a Zaraz product feature, not part of Cloudflare Web Analytics.

Yes

Heatmaps

Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension.

Privacy & compliance

Cookieless Tracking

Cookieless by default — does not use cookies or localStorage to collect usage metrics.

Cookieless tracking is a fully supported optional mode; can be enabled per site via Administration settings.

Consent Banner Required

No cookie banner needed for Web Analytics alone; the tool sets no cookies and collects no personal identifiers.

Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration.

GDPR Compliant

Cloudflare maintains a GDPR trust page and uses EU Standard Contractual Clauses for data transfers.

Yes

EU Data Residency

Free Web Analytics product does not offer EU data residency; Data Localization Suite is a separate enterprise add-on.

EU data residency is available; Business plan is hosted on EU servers in Sweden (Elastx). Enterprise offers 60+ Azure regions including EU.

Data ownership & deployment

Open Source

Proprietary cloud product. Counterscale is a separate MIT-licensed community project, not Cloudflare Web Analytics.

License

proprietary

Self-Hostable

Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans.

Data Retention (Months)

6 mo Free plan retains approximately 6 months of analytics history.

25 mo

Unlimited Data Retention

Google Analytics Import

Historical GA data cannot be imported. A settings/configuration migration tool (GA3 + GTM) existed but was discontinued April 2025; no data import path exists.

Raw Data Export

Web Analytics (RUM) data is queryable and pageable via the GraphQL Analytics API; no in-dashboard CSV button.

Raw session and event data available via Reporting API at no extra cost; daily CSV raw data export is a paid add-on.

Platform & integrations

Has API

GraphQL Analytics API provides programmatic access to Web Analytics data.

Yes

Tracking Script Size (KB)

11.2 KB Measured compressed transfer size.

26.6 KB Compressed (over-the-wire) size of ppms.js (standalone analytics library). Full container including Tag Manager + Consent Manager is ~60.6 KB compressed.

Official WordPress Plugin

No official Cloudflare-published WordPress plugin specifically for Web Analytics; community plugins exist.

Yes

Email Reports

Weekly email digest reports available via Cloudflare's Notifications system.

Yes

Public Dashboard Sharing

No public or shareable-link dashboard; sharing requires granting Cloudflare account access.

Publicly shareable links available for dashboards and standard reports (not custom reports). Links are valid for 90 days and marked as an experimental feature.

The verdict

Cloudflare Web Analytics

Best for free, no-banner basic traffic counts

The free pick here: entirely free with no paid tiers, versus Piwik PRO's $40.38/mo entry and discontinued free plan. Cookieless by default needs no consent banner, where Piwik PRO requires one unless reconfigured. Its 11.2 KB script is lighter too. The trade-off is scope: pageviews only, with no custom events, goals, funnels, or ecommerce tracking.

Full profile

Piwik PRO

Best for product, conversion, and EU-hosted analysis

The deeper analytics tool: real-time dashboard, custom events, goals, funnels, ecommerce, and heatmaps, all absent in Cloudflare. It adds EU data residency, 25-month retention versus 6, a WordPress plugin, and public dashboard sharing. The cost is price and setup: $40.38/mo, no free tier, and a consent banner by default unless cookieless mode is enabled.

Full profile

Sources · 37 verified references

sec.gov piwik.pro cloudflare.com developers.cloudflare.com help.piwik.pro plausible.io + 5 more

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