Web Analytics · Comparison
Matomo vs. Piwik PRO
Matomo and Piwik PRO compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Company facts
Headquarters
Wellington, New Zealand InnoCraft Ltd (Matomo's maker) is headquartered in Wellington, New Zealand. Team is distributed globally.
Wrocław, Poland
Employees
52 Approximately 52 employees as of late 2025, distributed across 5 continents.
190 Vendor about page states 'nearly 200 people'; third-party sources (LinkedIn, Pitchbook) show ~159–160 as of late 2025.
Pricing
Starting Monthly Price (USD)
$26 Matomo Cloud Business plan; USD list price (EUR list is €29/mo).
$40.38 Entry Business plan starts at €35/month; converted at 1.1537 EUR/USD (rate on 2026-06-10). No USD list price published.
Offers Free Tier
Matomo On-Premise is free to self-host under GPL-3.0 with no usage limits. Matomo Cloud has no perpetual free plan (21-day trial only).
Free Core plan was discontinued March 2026; only a 30-day trial is available.
Free Trial Length (Days)
21 days Matomo Cloud offers a 21-day free trial with full feature access. No credit card required.
30 days
Entry Plan Pageview Limit (Monthly)
50k Entry Cloud plan starts at 50,000 hits/month. Matomo meters 'hits' (pageviews + events), not pure pageviews.
2M Piwik PRO meters 'actions' (not pageviews); 2M actions/month on the entry Business plan.
Entry Plan Website Limit
30 sites Matomo Cloud plans (including entry) support up to 30 websites. On-Premise has no website limit.
20 sites Business plan includes up to 20 domains at the base tier; price adjusts based on domain count.
Analytics capabilities
Real-Time Dashboard
Matomo provides a real-time visitor dashboard showing live activity, current visitor count, and pages visited.
Yes
Custom Event Tracking
Matomo supports custom event tracking via JavaScript API (trackEvent), data attributes, or Tag Manager.
Yes
Goal / Conversion Tracking
Matomo supports goal/conversion tracking with configurable goals and conversion rate reporting.
Yes
Funnels
Matomo includes multi-step funnel analysis with step-to-step drop-off reporting, included in Matomo Cloud.
Yes
Ecommerce / Revenue Tracking
Matomo tracks ecommerce orders and revenue with native integrations for WooCommerce, Shopify, Magento, and more.
Yes
Heatmaps
Matomo includes heatmaps (click maps, scroll maps) via the Heatmap & Session Recording feature, included in Matomo Cloud.
Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension.
Privacy & compliance
Cookieless Tracking
Matomo supports a fully cookieless tracking mode. When configured cookieless, no cookies are set on visitors.
Cookieless tracking is a fully supported optional mode; can be enabled per site via Administration settings.
Consent Banner Required
When configured cookieless with privacy settings, Matomo does not require a consent banner. France's CNIL confirmed Matomo is consent-exempt under proper configuration.
Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration.
GDPR Compliant
Matomo explicitly claims GDPR compliance and is CNIL-approved. Matomo Cloud data is stored in the EU with no transfer to the US; On-Premise stores data in your country of choice.
Yes
EU Data Residency
Matomo Cloud stores 100% of analytics data and backups in the EU. On-Premise data residency is customer-controlled (your country of choice).
EU data residency is available; Business plan is hosted on EU servers in Sweden (Elastx). Enterprise offers 60+ Azure regions including EU.
Data ownership & deployment
Open Source
Matomo On-Premise is open source under GPL-3.0. The Cloud version is built on the same open-source core.
No
License
GPL-3.0 Matomo core is GPL-3.0. Premium plugins use a separate proprietary license.
proprietary
Self-Hostable
Matomo On-Premise is the flagship self-hosted edition, freely downloadable and installable on any PHP/MySQL server.
Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans.
Data Retention (Months)
—
25 mo
Unlimited Data Retention
Matomo Cloud retains aggregated report data indefinitely with no time-based aging. On-Premise users own the DB with no limit.
No
Google Analytics Import
Matomo has an official Google Analytics importer supporting both Universal Analytics and GA4 data imports.
Historical GA data cannot be imported. A settings/configuration migration tool (GA3 + GTM) existed but was discontinued April 2025; no data import path exists.
Raw Data Export
Matomo provides raw visit/action-level data export via the Reporting API and dedicated raw data endpoints. Self-hosted instances have direct DB access.
Raw session and event data available via Reporting API at no extra cost; daily CSV raw data export is a paid add-on.
Platform & integrations
Has API
Matomo has a comprehensive Reporting HTTP API for programmatic data retrieval covering all reports and raw data.
Yes
Tracking Script Size (KB)
61.1 KB Served uncompressed by Matomo Cloud.
26.6 KB Compressed (over-the-wire) size of ppms.js (standalone analytics library). Full container including Tag Manager + Consent Manager is ~60.6 KB compressed.
Official WordPress Plugin
Matomo maintains an official WordPress plugin ('Matomo Analytics') published on wordpress.org by the Matomo team.
Yes
Email Reports
Matomo supports scheduled email reports (daily, weekly, monthly) in PDF, HTML, or CSV format.
Yes
Public Dashboard Sharing
Matomo supports public dashboard access via anonymous user feature (no login required). Token-based share links also available.
Publicly shareable links available for dashboards and standard reports (not custom reports). Links are valid for 90 days and marked as an experimental feature.
The verdict
Matomo Best for data ownership and lower entry cost
The only option here you can self-host: open source under GPL-3.0 with a free On-Premise edition, versus Piwik PRO's proprietary, trial-only license. Cloud starts lower at $26 vs $40.38, keeps data indefinitely (no 25-month cap), and imports Google Analytics history, which Piwik PRO cannot. Entry plan also covers 30 sites vs 20.
Full profile Piwik PRO Best for high-traffic sites needing a light script
Its entry Business plan meters 2M actions/month against Matomo's 50k hits, so high-volume sites scale without an immediate jump. The standalone tracking library is 26.6 KB vs Matomo's 61.1 KB. Trade-offs: proprietary and not self-hostable, no free tier (30-day trial only), 25-month retention, and no Google Analytics import.
Full profileSources · 40 verified references
matomo.org piwik.pro leadiq.com help.piwik.pro developer.matomo.org plugins.matomo.org + 5 more
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