Web Analytics · Comparison
Piwik PRO vs. Statcounter
Piwik PRO and Statcounter compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Statcounter
Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.
Company facts
Headquarters
Wrocław, Poland
Dublin, Ireland Headquartered at Guinness Enterprise Centre, Taylor's Lane, Dublin 8, Ireland.
Employees
190 Vendor about page states 'nearly 200 people'; third-party sources (LinkedIn, Pitchbook) show ~159–160 as of late 2025.
8 Very small team; multiple sources indicate 7–10 employees as of 2024–2025.
Pricing
Starting Monthly Price (USD)
$40.38 Entry Business plan starts at €35/month; converted at 1.1537 EUR/USD (rate on 2026-06-10). No USD list price published.
$9 Premium plan starts at $9/month for 20,000 sessions/month.
Offers Free Tier
Free Core plan was discontinued March 2026; only a 30-day trial is available.
Basic plan is free forever with 5,000 sessions/month and 14 days data retention.
Free Trial Length (Days)
30 days
30 days 30-day free trial on paid plans, no credit card required.
Entry Plan Pageview Limit (Monthly)
2M Piwik PRO meters 'actions' (not pageviews); 2M actions/month on the entry Business plan.
20k Entry Premium plan includes 20,000 sessions/month. Statcounter uses 'sessions' not pageviews.
Entry Plan Website Limit
20 sites Business plan includes up to 20 domains at the base tier; price adjusts based on domain count.
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Analytics capabilities
Real-Time Dashboard
Yes
Live visitor feed and real-time visitor updates available on all plans including free Basic.
Custom Event Tracking
Yes
Statcounter does not support user-defined custom events. Goal tracking is URL/page-based only.
Goal / Conversion Tracking
Yes
Supports URL-based conversion goal tracking; shows conversion rate from landing page to goal URL.
Funnels
Yes
No multi-step funnel analysis feature found in Statcounter's product.
Ecommerce / Revenue Tracking
Yes
No ecommerce or revenue tracking feature found; no monetary value attribution in any report.
Heatmaps
Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension.
Interactive click heatmaps available on Premium Plus plan ($19/mo and above).
Privacy & compliance
Cookieless Tracking
Cookieless tracking is a fully supported optional mode; can be enabled per site via Administration settings.
Statcounter sets a persistent analytics cookie ('is_unique') by default. No cookieless tracking mode available.
Consent Banner Required
Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration.
Statcounter sets persistent analytics cookies; a consent banner is required for EU/ePrivacy compliance.
GDPR Compliant
Yes
Statcounter claims GDPR compatibility, arguing it is anonymous tracking and IP addresses are not personal data under its use.
EU Data Residency
EU data residency is available; Business plan is hosted on EU servers in Sweden (Elastx). Enterprise offers 60+ Azure regions including EU.
No first-party EU data-storage guarantee; company is Dublin-based but visitor data location is undocumented and infrastructure signals point to US providers (Cloudflare/Rackspace).
Data ownership & deployment
Open Source
No
Statcounter is a proprietary closed-source SaaS product.
License
proprietary
proprietary Closed-source SaaS with a proprietary license.
Self-Hostable
Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans.
Cloud-only SaaS; no self-hosting or on-premises option available.
Data Retention (Months)
25 mo
36 mo Entry Premium plan retains data for 3 years (36 months).
Unlimited Data Retention
No
Entry Premium plan has a 3-year (36-month) data retention limit; Premium Plus is 5 years.
Google Analytics Import
Historical GA data cannot be imported. A settings/configuration migration tool (GA3 + GTM) existed but was discontinued April 2025; no data import path exists.
No Google Analytics historical data import tool found.
Raw Data Export
Raw session and event data available via Reporting API at no extra cost; daily CSV raw data export is a paid add-on.
Only aggregated summary reports are exportable as CSV/Excel; raw visit-level data export is not available.
Platform & integrations
Has API
Yes
Statcounter API at api.statcounter.com allows programmatic access to analytics data; requires paid plan.
Tracking Script Size (KB)
26.6 KB Compressed (over-the-wire) size of ppms.js (standalone analytics library). Full container including Tag Manager + Consent Manager is ~60.6 KB compressed.
17.2 KB Measured compressed transfer size.
Official WordPress Plugin
Yes
Official Statcounter plugin published on wordpress.org under the vendor's name.
Email Reports
Yes
Scheduled email reports available daily, weekly, or monthly with customizable stat selection.
Public Dashboard Sharing
Publicly shareable links available for dashboards and standard reports (not custom reports). Links are valid for 90 days and marked as an experimental feature.
Stats can be made publicly viewable via a 'Public Stats' option; no login required to view.
The verdict
Piwik PRO Best for privacy-first analytics with deep tracking
Piwik PRO carries the heavier feature set: custom events, funnels, and ecommerce/revenue tracking that Statcounter lacks. It also offers cookieless tracking, EU data residency (Sweden), and raw data export via API — none of which Statcounter provides. Its entry plan meters 2M actions and 20 sites. The tradeoffs: no free tier and a higher $40.38 starting price.
Full profile Statcounter Best for low-cost basic traffic stats
Statcounter is the cheaper, simpler pick: a free-forever Basic plan and a $9 paid tier versus Piwik PRO's $40.38 and no free option. It retains data 36 months (vs 25) and ships a lighter 17.2 KB script. But it has no custom events, funnels, ecommerce tracking, cookieless mode, EU data residency, or raw data export, and its entry plan caps at 20k sessions.
Full profileSources · 38 verified references
piwik.pro statcounter.com tracxn.com help.piwik.pro developers.piwik.pro api.statcounter.com + 2 more
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