Web Analytics · Alternatives
PostHog alternatives
13 Web Analytics tools worth considering instead of PostHog — each compared to PostHog on the facts that differ, every one sourced and continuously re-verified.
1 Plausible Analytics
Open-source, privacy-first web analytics — a lightweight, cookieless Google Analytics alternative.
Vs. PostHog
- Heatmaps: No (PostHog: PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay).)
- Consent Banner Required: No cookie banner needed — Plausible collects no personal data and sets no cookies (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
- Official WordPress Plugin: Official WordPress plugin maintained by Plausible (PostHog: No official PostHog-published WordPress plugin. PostHog docs describe manual snippet insertion; multiple third-party community plugins exist.)
2 Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Vs. PostHog
- Consent Banner Required: When configured cookieless with privacy settings, Matomo does not require a consent banner. France's CNIL confirmed Matomo is consent-exempt under proper configuration. (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
- Unlimited Data Retention: Matomo Cloud retains aggregated report data indefinitely with no time-based aging. On-Premise users own the DB with no limit. (PostHog: Data retention is 7 years (84 months) on paid plans — finite, not unlimited.)
- Official WordPress Plugin: Matomo maintains an official WordPress plugin ('Matomo Analytics') published on wordpress.org by the Matomo team. (PostHog: No official PostHog-published WordPress plugin. PostHog docs describe manual snippet insertion; multiple third-party community plugins exist.)
3 Pirsch Analytics
Server-side, cookieless web analytics hosted in Germany, built for GDPR compliance.
Vs. PostHog
- Offers Free Tier: No perpetual free plan; only a 30-day free trial is offered. (PostHog: PostHog offers a perpetual free tier: 1M events/month at no cost, no credit card required, no expiry.)
- Heatmaps: Heatmaps are not offered; a feature request exists on the forum but is unimplemented. (PostHog: PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay).)
- Consent Banner Required: Pirsch explicitly states no cookie consent banner is needed for its analytics. (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
4 Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Vs. PostHog
- Consent Banner Required: No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.' (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
- EU Data Residency: Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure. (PostHog: PostHog Cloud EU stores all data in AWS eu-central-1 (Frankfurt, Germany). Available at no extra cost.)
- Open Source: Clicky is a proprietary closed-source SaaS product. (PostHog: PostHog is open source under MIT license (with a proprietary EE directory). A fully FOSS mirror (posthog-foss) is also published.)
5 Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Vs. PostHog
- Offers Free Tier: Free Core plan was discontinued March 2026; only a 30-day trial is available. (PostHog: PostHog offers a perpetual free tier: 1M events/month at no cost, no credit card required, no expiry.)
- Open Source: No (PostHog: PostHog is open source under MIT license (with a proprietary EE directory). A fully FOSS mirror (posthog-foss) is also published.)
- Self-Hostable: Traditional on-premise/self-hosted deployment is no longer offered. 'Private cloud' (installation in customer's own Azure subscription) is available on Enterprise plans. (PostHog: PostHog supports self-hosting via Docker Compose with documented install guides. Free for self-hosters.)
6 Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Vs. PostHog
- Heatmaps: No heatmap feature — Simple Analytics is a minimalist analytics tool focused on traffic stats. (PostHog: PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay).)
- Consent Banner Required: Vendor explicitly states no cookie or consent banner is required when using Simple Analytics. (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
- Open Source: Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source. (PostHog: PostHog is open source under MIT license (with a proprietary EE directory). A fully FOSS mirror (posthog-foss) is also published.)
7 Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Vs. PostHog
- Consent Banner Required: Umami states no cookie consent banner is required because no cookies or personal data are collected. (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
- Google Analytics Import: No official Google Analytics import tool exists; community workarounds only. (PostHog: PostHog documents a GA-to-PostHog migration path via BigQuery export + Python SDK import, with official step-by-step docs.)
- Free Trial Length (Days): 14 days (PostHog: 0 days)
8 Fathom Analytics
Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.
Vs. PostHog
- Offers Free Tier: 7-day free trial available; no perpetual free plan. (PostHog: PostHog offers a perpetual free tier: 1M events/month at no cost, no credit card required, no expiry.)
- Funnels: Multi-step funnel analysis is not a feature; no documentation or marketing page references it. (PostHog: PostHog supports multi-step funnels with step-to-step drop-off analysis, breakdowns, and timings.)
- Heatmaps: Heatmaps are not part of the product. (PostHog: PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay).)
9 Statcounter
Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.
Vs. PostHog
- Custom Event Tracking: Statcounter does not support user-defined custom events. Goal tracking is URL/page-based only. (PostHog: PostHog supports custom event tracking via JS SDK (posthog.capture()), autocapture, and data attributes.)
- Funnels: No multi-step funnel analysis feature found in Statcounter's product. (PostHog: PostHog supports multi-step funnels with step-to-step drop-off analysis, breakdowns, and timings.)
- Ecommerce / Revenue Tracking: No ecommerce or revenue tracking feature found; no monetary value attribution in any report. (PostHog: PostHog supports revenue tracking: capture monetary values on events, Stripe integration, currency conversion, MRR/ARPU dashboards.)
10 Cloudflare Web Analytics
Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.
Vs. PostHog
- Real-Time Dashboard: No live/current-visitors view; real-time dashboard updates are for paid zone analytics, not the free Web Analytics product. (PostHog: PostHog's web analytics dashboard includes real-time data with live visitor activity.)
- Custom Event Tracking: Web Analytics tracks only pageviews/visits; custom event tracking requires the separate Zaraz product. (PostHog: PostHog supports custom event tracking via JS SDK (posthog.capture()), autocapture, and data attributes.)
- Goal / Conversion Tracking: No goal or conversion rate reporting in Cloudflare Web Analytics. (PostHog: Web analytics dashboard supports conversion goals: define a key event or action, see total/unique conversions and conversion rate.)
11 Google Analytics
Free web and app analytics platform by Google with audience and conversion insights.
Vs. PostHog
- Heatmaps: GA4 has no built-in click/scroll heatmap feature. Heatmaps require a separate third-party tool (e.g. Hotjar, Microsoft Clarity). (PostHog: PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay).)
- Cookieless Tracking: GA4 uses first-party cookies (_ga, _ga_<id>) by default. Cookieless operation is not a supported mode. (PostHog: PostHog supports cookieless tracking mode (cookieless_mode: always) where no persistent ID is stored in the browser.)
- EU Data Residency: EU traffic is initially collected on EU servers but is then forwarded to Google Analytics processing servers globally; data is not stored exclusively in the EU. (PostHog: PostHog Cloud EU stores all data in AWS eu-central-1 (Frankfurt, Germany). Available at no extra cost.)
12 Seline
Simple, cookieless, privacy-first website and product analytics built in the EU.
Vs. PostHog
- Offers Free Tier: No perpetual free plan. Seline states: 'No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees.' (PostHog: PostHog offers a perpetual free tier: 1M events/month at no cost, no credit card required, no expiry.)
- Consent Banner Required: No cookie/consent banner needed. Seline explicitly states GDPR compliance without requiring visitor consent banners. (PostHog: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.)
- Open Source: The main SaaS product is proprietary. Only the JavaScript tracker client (seline-js) is MIT-licensed open source on GitHub. (PostHog: PostHog is open source under MIT license (with a proprietary EE directory). A fully FOSS mirror (posthog-foss) is also published.)
13 GoatCounter
Open-source, privacy-friendly web analytics that tracks no personal data.
Vs. PostHog
- Goal / Conversion Tracking: No goal or conversion-rate tracking; GoatCounter is a minimalist pageview/event counter. (PostHog: Web analytics dashboard supports conversion goals: define a key event or action, see total/unique conversions and conversion rate.)
- Funnels: No multi-step funnel analysis. (PostHog: PostHog supports multi-step funnels with step-to-step drop-off analysis, breakdowns, and timings.)
- Ecommerce / Revenue Tracking: No ecommerce or revenue tracking; no monetary value can be attached to events. (PostHog: PostHog supports revenue tracking: capture monetary values on events, Stripe integration, currency conversion, MRR/ARPU dashboards.)
How this list is built. Every alternative is another Web Analytics vendor DecisionWire tracks, ranked by data completeness and our editor's picks, with differences drawn only from verified, first-party facts. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.