Web Analytics · Comparison
Clicky vs. PostHog
Clicky and PostHog compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
PostHog
All-in-one open-source platform for product analytics, web analytics, session replay, and feature flags.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
San Francisco, CA PostHog is incorporated in San Francisco, CA but is a remote-first company with team across 20+ countries.
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
202 Approximately 202 employees as of May 2026 per Tracxn; ~185 per April 2026 LinkedIn data.
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
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Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
PostHog offers a perpetual free tier: 1M events/month at no cost, no credit card required, no expiry.
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
0 days No free trial period — PostHog provides a perpetual free tier instead of a time-limited trial.
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
1M Free tier includes 1M events/month. PostHog meters 'events' (not raw pageviews); each pageview fires as one event.
Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
6 sites 6 projects on the paid (pay-as-you-go) plan; PostHog tracks per project. Free plan includes 1 project.
Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
PostHog's web analytics dashboard includes real-time data with live visitor activity.
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
PostHog supports custom event tracking via JS SDK (posthog.capture()), autocapture, and data attributes.
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Web analytics dashboard supports conversion goals: define a key event or action, see total/unique conversions and conversion rate.
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
PostHog supports multi-step funnels with step-to-step drop-off analysis, breakdowns, and timings.
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
PostHog supports revenue tracking: capture monetary values on events, Stripe integration, currency conversion, MRR/ARPU dashboards.
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay).
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
PostHog supports cookieless tracking mode (cookieless_mode: always) where no persistent ID is stored in the browser.
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default.
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
PostHog explicitly claims GDPR compliance with EU Cloud hosting, DPA, cookieless option, and data anonymization.
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
PostHog Cloud EU stores all data in AWS eu-central-1 (Frankfurt, Germany). Available at no extra cost.
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
PostHog is open source under MIT license (with a proprietary EE directory). A fully FOSS mirror (posthog-foss) is also published.
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
MIT Core product is MIT-licensed; /ee directory with enterprise features uses a separate proprietary license.
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
PostHog supports self-hosting via Docker Compose with documented install guides. Free for self-hosters.
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
84 mo Paid plans retain event data for 7 years (84 months); after 1 year data may move to cold storage (slower queries).
Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
Data retention is 7 years (84 months) on paid plans — finite, not unlimited.
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
PostHog documents a GA-to-PostHog migration path via BigQuery export + Python SDK import, with official step-by-step docs.
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
PostHog supports raw event-level data export via Exports API, batch exports to S3/Postgres, and real-time pipeline destinations.
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
PostHog provides a comprehensive REST API for querying analytics data, dashboards, exports, and more.
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
66.7 KB Initial array.js payload; PostHog lazy-loads additional modules.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
No official PostHog-published WordPress plugin. PostHog docs describe manual snippet insertion; multiple third-party community plugins exist.
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
PostHog supports scheduled email subscriptions for dashboards and insights (weekly, monthly, or custom schedule).
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
PostHog supports fully public dashboard sharing via a shareable link, no account required to view. Embeddable via iframe.
The verdict
Clicky Best for lightweight, consent-free tracking
Clicky is cookieless by default, so no consent banner is required out of the box — PostHog needs one unless you opt into cookieless mode. Its tracking script is 5.1 KB versus PostHog's 66.7 KB, and a paid plan starts at $9.99/month with a 21-day full-feature trial, where PostHog offers no trial.
Full profile PostHog Best for data ownership and EU residency
PostHog is open source (MIT) and self-hostable; Clicky is proprietary, cloud-only, and stores data in the US. PostHog also offers EU data residency, a documented Google Analytics import, public dashboard sharing, and 84-month retention — versus Clicky's 48 months, US-only storage, and no GA import.
Full profileSources · 40 verified references
clicky.com posthog.com zoominfo.com tracxn.com github.com static.getclicky.com + 2 more
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