Web Analytics · Alternatives
Plausible Analytics alternatives
13 Web Analytics tools worth considering instead of Plausible Analytics — each compared to Plausible Analytics on the facts that differ, every one sourced and continuously re-verified.
1 Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Vs. Plausible Analytics
- Heatmaps: Matomo includes heatmaps (click maps, scroll maps) via the Heatmap & Session Recording feature, included in Matomo Cloud. (Plausible Analytics: No)
- Unlimited Data Retention: Matomo Cloud retains aggregated report data indefinitely with no time-based aging. On-Premise users own the DB with no limit. (Plausible Analytics: Starter/Growth: 3-year retention; Business: 5-year retention)
- Starting Monthly Price (USD): $26 (Plausible Analytics: $9)
2 Pirsch Analytics
Server-side, cookieless web analytics hosted in Germany, built for GDPR compliance.
Vs. Plausible Analytics
- Offers Free Tier: No perpetual free plan; only a 30-day free trial is offered. (Plausible Analytics: Plausible Community Edition (CE) is a free self-hostable open-source version)
- Unlimited Data Retention: Both Standard and Plus plans include unlimited data retention. (Plausible Analytics: Starter/Growth: 3-year retention; Business: 5-year retention)
- Starting Monthly Price (USD): $6 (Plausible Analytics: $9)
3 Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Vs. Plausible Analytics
- Heatmaps: Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan. (Plausible Analytics: No)
- EU Data Residency: Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure. (Plausible Analytics: Data stored in Falkenstein, Germany on Hetzner servers; CDN via Bunny (Slovenia))
- Open Source: Clicky is a proprietary closed-source SaaS product. (Plausible Analytics: Community Edition (CE) is AGPLv3; cloud product is built on same open-source codebase)
4 Piwik PRO
Enterprise-grade, privacy-focused analytics and customer data platform with GDPR compliance.
Vs. Plausible Analytics
- Offers Free Tier: Free Core plan was discontinued March 2026; only a 30-day trial is available. (Plausible Analytics: Plausible Community Edition (CE) is a free self-hostable open-source version)
- Heatmaps: Heatmaps (click, scroll maps) are part of the Piwik PRO Analytics Suite via built-in Tag Manager; visualized through the official Site Inspector Chrome extension. (Plausible Analytics: No)
- Consent Banner Required: Default configuration uses cookies and requires consent. With cookieless/anonymous mode enabled, no consent banner is needed — but that requires explicit configuration. (Plausible Analytics: No cookie banner needed — Plausible collects no personal data and sets no cookies)
5 Simple Analytics
Privacy-friendly, cookieless web analytics that requires no consent banner.
Vs. Plausible Analytics
- Open Source: Core SaaS product is proprietary; only the public tracking scripts are MIT-licensed open source. (Plausible Analytics: Community Edition (CE) is AGPLv3; cloud product is built on same open-source codebase)
- Self-Hostable: Cloud-only SaaS product; no documented self-hosting or on-premises option. (Plausible Analytics: Plausible Community Edition (CE) is officially supported for self-hosting)
- Starting Monthly Price (USD): $20 (Plausible Analytics: $9)
6 Umami
Open-source, privacy-focused web analytics available self-hosted or as a managed cloud service.
Vs. Plausible Analytics
- Heatmaps: Click and scroll heatmaps available since v3.1.0; must be enabled per-site in settings. (Plausible Analytics: No)
- Google Analytics Import: No official Google Analytics import tool exists; community workarounds only. (Plausible Analytics: Official GA4 import supported (up to 5 GA4 properties); Universal Analytics (UA) not supported)
- Official WordPress Plugin: No official Umami-published WordPress plugin; only third-party community plugins exist. (Plausible Analytics: Official WordPress plugin maintained by Plausible)
7 Fathom Analytics
Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.
Vs. Plausible Analytics
- Offers Free Tier: 7-day free trial available; no perpetual free plan. (Plausible Analytics: Plausible Community Edition (CE) is a free self-hostable open-source version)
- Funnels: Multi-step funnel analysis is not a feature; no documentation or marketing page references it. (Plausible Analytics: Funnel analysis is a Business plan feature ($19/mo+))
- EU Data Residency: EU Isolation strips visitor IPs inside the EU, but the anonymized analytics data is stored on Fathom's main US servers. (Plausible Analytics: Data stored in Falkenstein, Germany on Hetzner servers; CDN via Bunny (Slovenia))
8 PostHog
All-in-one open-source platform for product analytics, web analytics, session replay, and feature flags.
Vs. Plausible Analytics
- Heatmaps: PostHog includes click heatmaps, scroll maps, and rage-click detection as part of the platform (toolbar overlay). (Plausible Analytics: No)
- Consent Banner Required: Default PostHog configuration uses cookies/localStorage and requires a consent banner. Cookieless mode removes the requirement but is not the default. (Plausible Analytics: No cookie banner needed — Plausible collects no personal data and sets no cookies)
- Official WordPress Plugin: No official PostHog-published WordPress plugin. PostHog docs describe manual snippet insertion; multiple third-party community plugins exist. (Plausible Analytics: Official WordPress plugin maintained by Plausible)
9 Statcounter
Simple real-time web analytics tracking visitor behaviour, traffic sources, and page performance.
Vs. Plausible Analytics
- Custom Event Tracking: Statcounter does not support user-defined custom events. Goal tracking is URL/page-based only. (Plausible Analytics: Custom event tracking available via JS snippet, CSS class, or Events API)
- Funnels: No multi-step funnel analysis feature found in Statcounter's product. (Plausible Analytics: Funnel analysis is a Business plan feature ($19/mo+))
- Ecommerce / Revenue Tracking: No ecommerce or revenue tracking feature found; no monetary value attribution in any report. (Plausible Analytics: Revenue tracking (monetary values on events) is a Business plan feature ($19/mo+))
10 Cloudflare Web Analytics
Free, privacy-first web analytics that tracks page views without cookies or fingerprinting.
Vs. Plausible Analytics
- Real-Time Dashboard: No live/current-visitors view; real-time dashboard updates are for paid zone analytics, not the free Web Analytics product. (Plausible Analytics: Real-time dashboard updates every 30 seconds)
- Custom Event Tracking: Web Analytics tracks only pageviews/visits; custom event tracking requires the separate Zaraz product. (Plausible Analytics: Custom event tracking available via JS snippet, CSS class, or Events API)
- Goal / Conversion Tracking: No goal or conversion rate reporting in Cloudflare Web Analytics. (Plausible Analytics: Supports pageview goals and custom event goals with conversion rate reporting)
11 Google Analytics
Free web and app analytics platform by Google with audience and conversion insights.
Vs. Plausible Analytics
- Cookieless Tracking: GA4 uses first-party cookies (_ga, _ga_<id>) by default. Cookieless operation is not a supported mode. (Plausible Analytics: No cookies or persistent identifiers used by default; daily-rotating anonymous hash only)
- Consent Banner Required: GA4 sets cookies and processes personal data; GDPR/ePrivacy require a consent banner for EU users. (Plausible Analytics: No cookie banner needed — Plausible collects no personal data and sets no cookies)
- EU Data Residency: EU traffic is initially collected on EU servers but is then forwarded to Google Analytics processing servers globally; data is not stored exclusively in the EU. (Plausible Analytics: Data stored in Falkenstein, Germany on Hetzner servers; CDN via Bunny (Slovenia))
12 Seline
Simple, cookieless, privacy-first website and product analytics built in the EU.
Vs. Plausible Analytics
- Offers Free Tier: No perpetual free plan. Seline states: 'No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees.' (Plausible Analytics: Plausible Community Edition (CE) is a free self-hostable open-source version)
- Open Source: The main SaaS product is proprietary. Only the JavaScript tracker client (seline-js) is MIT-licensed open source on GitHub. (Plausible Analytics: Community Edition (CE) is AGPLv3; cloud product is built on same open-source codebase)
- Self-Hostable: Cloud-only SaaS. No self-hosting or on-premises option is documented or advertised. (Plausible Analytics: Plausible Community Edition (CE) is officially supported for self-hosting)
13 GoatCounter
Open-source, privacy-friendly web analytics that tracks no personal data.
Vs. Plausible Analytics
- Goal / Conversion Tracking: No goal or conversion-rate tracking; GoatCounter is a minimalist pageview/event counter. (Plausible Analytics: Supports pageview goals and custom event goals with conversion rate reporting)
- Funnels: No multi-step funnel analysis. (Plausible Analytics: Funnel analysis is a Business plan feature ($19/mo+))
- Ecommerce / Revenue Tracking: No ecommerce or revenue tracking; no monetary value can be attached to events. (Plausible Analytics: Revenue tracking (monetary values on events) is a Business plan feature ($19/mo+))
How this list is built. Every alternative is another Web Analytics vendor DecisionWire tracks, ranked by data completeness and our editor's picks, with differences drawn only from verified, first-party facts. Affiliate disclosure: we may earn a commission when you sign up through outbound links here, at no extra cost to you — commissions never influence our data or rankings. Full disclosure.