Web Analytics · Comparison
Matomo vs. Seline
Matomo and Seline compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Seline
Simple, cookieless, privacy-first website and product analytics built in the EU.
Company facts
Headquarters
Wellington, New Zealand InnoCraft Ltd (Matomo's maker) is headquartered in Wellington, New Zealand. Team is distributed globally.
Warsaw, Poland Registered address: ul. Łowicka 60/16, 02-531 Warsaw, Poland.
Employees
52 Approximately 52 employees as of late 2025, distributed across 5 continents.
4 Tiny bootstrapped team of approximately 4 people. Co-founded by Kostya Nesterovich and Misha Slizenko.
Pricing
Starting Monthly Price (USD)
$26 Matomo Cloud Business plan; USD list price (EUR list is €29/mo).
$14 Single 'Pro' plan at $14/month (monthly billing). Annual billing available with 2 months free.
Offers Free Tier
Matomo On-Premise is free to self-host under GPL-3.0 with no usage limits. Matomo Cloud has no perpetual free plan (21-day trial only).
No perpetual free plan. Seline states: 'No, we don't have a free plan. We're a small bootstrapped team operating exclusively through subscriber fees.'
Free Trial Length (Days)
21 days Matomo Cloud offers a 21-day free trial with full feature access. No credit card required.
7 days 7-day free trial on the Pro plan, no credit card required.
Entry Plan Pageview Limit (Monthly)
50k Entry Cloud plan starts at 50,000 hits/month. Matomo meters 'hits' (pageviews + events), not pure pageviews.
100k Pro plan includes 100,000 events per month. Seline meters 'events' (pageviews + custom events combined), not pageviews alone.
Entry Plan Website Limit
30 sites Matomo Cloud plans (including entry) support up to 30 websites. On-Premise has no website limit.
1 sites Pricing is per project (one website/domain per subscription); linking additional projects requires their own Pro subscription, with the option to share an event limit.
Analytics capabilities
Real-Time Dashboard
Matomo provides a real-time visitor dashboard showing live activity, current visitor count, and pages visited.
Live globe view and real-time visitor activity dashboard included.
Custom Event Tracking
Matomo supports custom event tracking via JavaScript API (trackEvent), data attributes, or Tag Manager.
Custom events tracked via seline.track() JS method or data-sln-event HTML attributes. Custom properties supported.
Goal / Conversion Tracking
Matomo supports goal/conversion tracking with configurable goals and conversion rate reporting.
Conversion via multi-step funnels (step drop-off / conversion rate) and revenue-attributed custom events.
Funnels
Matomo includes multi-step funnel analysis with step-to-step drop-off reporting, included in Matomo Cloud.
Multi-step funnel analysis built into the product for all plan users.
Ecommerce / Revenue Tracking
Matomo tracks ecommerce orders and revenue with native integrations for WooCommerce, Shopify, Magento, and more.
Revenue attribution by traffic source, referrer, and UTM. Native integrations with Stripe, Shopify, and Polar. MRR tracking included.
Heatmaps
Matomo includes heatmaps (click maps, scroll maps) via the Heatmap & Session Recording feature, included in Matomo Cloud.
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Privacy & compliance
Cookieless Tracking
Matomo supports a fully cookieless tracking mode. When configured cookieless, no cookies are set on visitors.
Cookie-free by design. Uses daily-rotated non-reversible hashing of IP+browser+device — no cookies or persistent browser storage.
Consent Banner Required
When configured cookieless with privacy settings, Matomo does not require a consent banner. France's CNIL confirmed Matomo is consent-exempt under proper configuration.
No cookie/consent banner needed. Seline explicitly states GDPR compliance without requiring visitor consent banners.
GDPR Compliant
Matomo explicitly claims GDPR compliance and is CNIL-approved. Matomo Cloud data is stored in the EU with no transfer to the US; On-Premise stores data in your country of choice.
Vendor explicitly claims GDPR compliance. No personal data retained; EU-hosted infrastructure.
EU Data Residency
Matomo Cloud stores 100% of analytics data and backups in the EU. On-Premise data residency is customer-controlled (your country of choice).
All infrastructure hosted in Germany (EU) via Hetzner — app servers, ClickHouse, and Postgres databases.
Data ownership & deployment
Open Source
Matomo On-Premise is open source under GPL-3.0. The Cloud version is built on the same open-source core.
The main SaaS product is proprietary. Only the JavaScript tracker client (seline-js) is MIT-licensed open source on GitHub.
License
GPL-3.0 Matomo core is GPL-3.0. Premium plugins use a separate proprietary license.
proprietary Main analytics platform is proprietary SaaS. The JS tracker client is separately MIT-licensed.
Self-Hostable
Matomo On-Premise is the flagship self-hosted edition, freely downloadable and installable on any PHP/MySQL server.
Cloud-only SaaS. No self-hosting or on-premises option is documented or advertised.
Unlimited Data Retention
Matomo Cloud retains aggregated report data indefinitely with no time-based aging. On-Premise users own the DB with no limit.
Pro plan retains data forever ('unlimited' retention). Free trial and any hypothetical lower tiers cap at 1 year.
Google Analytics Import
Matomo has an official Google Analytics importer supporting both Universal Analytics and GA4 data imports.
No official Google Analytics (UA/GA4) historical-data import; tracking starts from install.
Raw Data Export
Matomo provides raw visit/action-level data export via the Reporting API and dedicated raw data endpoints. Self-hosted instances have direct DB access.
Public API includes a Raw Events endpoint for exporting individual event records with full filtering, pagination, and ordering. CSV export also available via AI assistant.
Platform & integrations
Has API
Matomo has a comprehensive Reporting HTTP API for programmatic data retrieval covering all reports and raw data.
Public Stats API available at seline.com/api — covers visit metrics, custom events, funnels, visitor profiles, revenue data, and raw events.
Tracking Script Size (KB)
61.1 KB Served uncompressed by Matomo Cloud.
4.2 KB Measured compressed transfer size.
Official WordPress Plugin
Matomo maintains an official WordPress plugin ('Matomo Analytics') published on wordpress.org by the Matomo team.
Official WordPress plugin published at wordpress.org/plugins/seline-analytics by the Seline founder (nstkostya = Kostya Nesterovich).
Email Reports
Matomo supports scheduled email reports (daily, weekly, monthly) in PDF, HTML, or CSV format.
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Public Dashboard Sharing
Matomo supports public dashboard access via anonymous user feature (no login required). Token-based share links also available.
Dashboards can be shared via a public link (e.g. app.seline.com/share/<site>) viewable without an account.
The verdict
Matomo Best for self-hosting and a broader feature set
Matomo is the only option here you can self-host (GPL-3.0, open source), giving a free, no-limit On-Premise path and an EU or in-house data residency choice. It also covers ground Seline's facts don't: heatmaps, Google Analytics import, scheduled email reports, up to 30 sites per plan, and a longer 21-day trial. Trade-offs: $26/mo start and a 61.1 KB script.
Full profile Seline Best for a cheap, lightweight single-site setup
Seline starts at $14/mo (vs Matomo's $26) with 100k events in its entry plan (vs 50k) and a 4.2 KB script against Matomo's 61.1 KB. Like Matomo it is cookieless, GDPR-compliant, EU-hosted, and offers funnels, raw-data export, and an API. Limits: one site per subscription, no self-hosting, closed source, no Google Analytics import, and a 7-day trial.
Full profileSources · 36 verified references
matomo.org seline.com leadiq.com starterstory.com capterra.com developer.matomo.org + 6 more
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