Web Analytics · Comparison
Clicky vs. Matomo
Clicky and Matomo compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Matomo
Open-source, privacy-first web analytics platform available self-hosted or in the cloud.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
Wellington, New Zealand InnoCraft Ltd (Matomo's maker) is headquartered in Wellington, New Zealand. Team is distributed globally.
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
52 Approximately 52 employees as of late 2025, distributed across 5 continents.
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
$26 Matomo Cloud Business plan; USD list price (EUR list is €29/mo).
Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
Matomo On-Premise is free to self-host under GPL-3.0 with no usage limits. Matomo Cloud has no perpetual free plan (21-day trial only).
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
21 days Matomo Cloud offers a 21-day free trial with full feature access. No credit card required.
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
50k Entry Cloud plan starts at 50,000 hits/month. Matomo meters 'hits' (pageviews + events), not pure pageviews.
Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
30 sites Matomo Cloud plans (including entry) support up to 30 websites. On-Premise has no website limit.
Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
Matomo provides a real-time visitor dashboard showing live activity, current visitor count, and pages visited.
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
Matomo supports custom event tracking via JavaScript API (trackEvent), data attributes, or Tag Manager.
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Matomo supports goal/conversion tracking with configurable goals and conversion rate reporting.
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
Matomo includes multi-step funnel analysis with step-to-step drop-off reporting, included in Matomo Cloud.
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
Matomo tracks ecommerce orders and revenue with native integrations for WooCommerce, Shopify, Magento, and more.
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
Matomo includes heatmaps (click maps, scroll maps) via the Heatmap & Session Recording feature, included in Matomo Cloud.
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
Matomo supports a fully cookieless tracking mode. When configured cookieless, no cookies are set on visitors.
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
When configured cookieless with privacy settings, Matomo does not require a consent banner. France's CNIL confirmed Matomo is consent-exempt under proper configuration.
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
Matomo explicitly claims GDPR compliance and is CNIL-approved. Matomo Cloud data is stored in the EU with no transfer to the US; On-Premise stores data in your country of choice.
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
Matomo Cloud stores 100% of analytics data and backups in the EU. On-Premise data residency is customer-controlled (your country of choice).
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
Matomo On-Premise is open source under GPL-3.0. The Cloud version is built on the same open-source core.
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
GPL-3.0 Matomo core is GPL-3.0. Premium plugins use a separate proprietary license.
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
Matomo On-Premise is the flagship self-hosted edition, freely downloadable and installable on any PHP/MySQL server.
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
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Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
Matomo Cloud retains aggregated report data indefinitely with no time-based aging. On-Premise users own the DB with no limit.
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
Matomo has an official Google Analytics importer supporting both Universal Analytics and GA4 data imports.
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
Matomo provides raw visit/action-level data export via the Reporting API and dedicated raw data endpoints. Self-hosted instances have direct DB access.
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
Matomo has a comprehensive Reporting HTTP API for programmatic data retrieval covering all reports and raw data.
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
61.1 KB Served uncompressed by Matomo Cloud.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
Matomo maintains an official WordPress plugin ('Matomo Analytics') published on wordpress.org by the Matomo team.
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
Matomo supports scheduled email reports (daily, weekly, monthly) in PDF, HTML, or CSV format.
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
Matomo supports public dashboard access via anonymous user feature (no login required). Token-based share links also available.
The verdict
Clicky Best for low-cost, high-volume real-time tracking
Clicky undercuts Matomo on entry price ($9.99 vs $26/mo) and ships a perpetual free plan, where Matomo Cloud offers only a 21-day trial. Its entry tier allows 900k monthly pageviews against Matomo's 50k hits, and its tracking script is 5.1 KB versus 61.1 KB. Built around live visitor logs for real-time monitoring.
Full profile Matomo Best for data ownership and EU residency
Matomo is open source (GPL-3.0) and self-hostable, neither of which Clicky offers, so you can own the full stack. Matomo Cloud keeps 100% of data in the EU and retains it indefinitely; Clicky stores in the US and caps daily-granularity data at 48 months. It also adds an official WordPress plugin, GA import, and public dashboard sharing Clicky lacks.
Full profileSources · 38 verified references
clicky.com matomo.org zoominfo.com leadiq.com developer.matomo.org plugins.matomo.org + 4 more
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