Web Analytics · Comparison
Clicky vs. Google Analytics
Clicky and Google Analytics compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Google Analytics
Free web and app analytics platform by Google with audience and conversion insights.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
Mountain View, CA Google's main campus (Googleplex) is in Mountain View, CA. GA4 is a Google product.
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
190.8k Alphabet/Google had ~190,820 full-time employees at year-end 2025 per company reporting.
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
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Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
GA4 standard is entirely free to use with no time limit. Google Analytics 360 is the paid enterprise tier.
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
0 days No free trial needed — GA4 standard is permanently free. No paid plan exists at entry level.
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
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Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
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Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
Realtime report shows active users in last 5 and 30 minutes, events, sources, and pages as they happen.
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
Custom events tracked via gtag('event', '<name>', {params}) or Google Tag Manager on any plan.
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Any event can be marked as a key event (conversion); GA4 reports key-event counts and rates by source, medium, and campaign.
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
Funnel Exploration (in Explore) supports up to 10 steps with per-step drop-off rates, open and closed funnel modes.
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
Native ecommerce reporting includes revenue by transaction, purchase journey, checkout journey, and monetization overview.
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
GA4 has no built-in click/scroll heatmap feature. Heatmaps require a separate third-party tool (e.g. Hotjar, Microsoft Clarity).
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
GA4 uses first-party cookies (_ga, _ga_<id>) by default. Cookieless operation is not a supported mode.
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
GA4 sets cookies and processes personal data; GDPR/ePrivacy require a consent banner for EU users.
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
Google states it operates as a GDPR data processor for GA4, with Data Processing Terms, ISO 27001, and consent tooling.
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
EU traffic is initially collected on EU servers but is then forwarded to Google Analytics processing servers globally; data is not stored exclusively in the EU.
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
GA4 is a proprietary cloud service. No source code is publicly available.
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
proprietary GA4 is a closed-source cloud product. API client libraries are Apache 2.0 but the platform is proprietary.
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
GA4 is cloud-only with no self-hosting option. All data is sent to Google's servers.
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
14 mo Free GA4 properties can choose 2 or 14 months retention for user/event-level data; 14 months is the maximum on the free tier.
Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
Free GA4 caps retention at 14 months for user/event-level data. No unlimited/forever retention option on any GA4 tier.
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
GA4 cannot import historical Universal Analytics analytics data. Data Import covers external business data (cost, item, user, offline events) only — not migrating legacy GA report history.
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
Raw event-level data exportable to BigQuery (free sandbox available); daily and streaming export modes. Data API also available.
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
GA4 Data API (v1) enables programmatic querying of analytics data with runReport, runRealtimeReport, and more.
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
135.7 KB gtag.js baseline payload; varies with property configuration.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
Site Kit by Google is an official Google-published WordPress plugin that includes GA4 integration.
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
GA4 admins can schedule up to 50 reports for email delivery (daily/weekly/monthly/quarterly) in PDF or CSV format.
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
GA4 reports cannot be shared publicly without a Google account. Share links require recipients to have GA property access.
The verdict
Clicky Best for privacy-first tracking without a consent banner
Clicky tracks cookie-free by default and needs no consent banner, where GA4 sets cookies and requires one. It bundles click heatmaps GA4 lacks, ships a 5.1 KB script against GA4's 135.7 KB, and keeps daily data 48 months versus GA4's 14. Entry is paid at $9.99/mo after a 21-day trial.
Full profile Google Analytics Best for free, uncapped tracking with an official WordPress plugin
GA4 is permanently free with no pageview cap, while Clicky's free tier limits one site to ~90k monthly views and charges $9.99/mo to scale. Google ships the official Site Kit WordPress plugin; Clicky has none. The tradeoff: GA4 uses cookies, requires a consent banner, has no built-in heatmaps, and retains data only 14 months.
Full profileSources · 39 verified references
clicky.com about.google zoominfo.com macrotrends.net marketingplatform.google.com support.google.com + 4 more
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