Web Analytics · Comparison
Clicky vs. Fathom Analytics
Clicky and Fathom Analytics compared across Company facts, Pricing, Analytics capabilities, Privacy & compliance, Data ownership & deployment and Platform & integrations — every fact sourced and re-verified from each vendor's public material.
Clicky
Real-time, privacy-friendly web analytics with per-visitor tracking and heatmaps.
Fathom Analytics
Privacy-first, cookieless web analytics with a simple dashboard and forever data retention.
Company facts
Headquarters
Portland, OR Clicky is a product of Roxr Software, Ltd, headquartered in Portland, Oregon.
Victoria, Canada Fully remote-first company; Victoria, BC is the legal incorporation location.
Employees
7 Roxr Software is a very small team; third-party sources estimate approximately 7 employees.
5 LinkedIn shows 2–10 employees; 3 listed profiles. Midpoint of visible data ~5.
Pricing
Starting Monthly Price (USD)
$9.99 Pro plan at $9.99/month is the entry paid tier.
$15 Entry plan: $15/month for up to 100k pageviews.
Offers Free Tier
Perpetual free plan: 1 site, 3,000 daily pageviews (~90,000/month). Not a trial — it persists after the 21-day premium trial ends.
7-day free trial available; no perpetual free plan.
Free Trial Length (Days)
21 days All new accounts get a 21-day free trial of the premium service with full features.
7 days 7-day free trial on all paid plans.
Entry Plan Pageview Limit (Monthly)
900k Pro plan allows 30,000 daily pageviews; Clicky's own docs convert this to ~900,000/month (30,000 × 30) as the soft monthly limit.
100k Entry plan ($15/mo) includes up to 100k pageviews/month.
Entry Plan Website Limit
10 sites Pro entry plan covers up to 10 websites.
50 sites Up to 50 sites included on all plans; additional sites purchasable.
Analytics capabilities
Real-Time Dashboard
Clicky is built around real-time visitor logs — it shows every visitor and page view as they happen.
Dashboard updates in real time; also provides a current-visitors API endpoint.
Custom Event Tracking
Custom events supported via clicky_custom JS object and manual logging API. Both predefined and dynamic goals available.
Custom events tracked via fathom.trackEvent() JS call or data attributes.
Goal / Conversion Tracking
Goals with conversion tracking available on Pro and above via predefined or dynamic goal system.
Goals are built on custom events with conversion-rate reporting.
Funnels
Funnel analysis supported for predefined goals on Pro plan and above.
Multi-step funnel analysis is not a feature; no documentation or marketing page references it.
Ecommerce / Revenue Tracking
Revenue tracking via goals: attach monetary values to predefined goal events and report revenue by source.
Revenue values (in cents) can be attached to custom events; Shopify integration supported.
Heatmaps
Click heatmaps included, filterable by visitor segment. Requires Pro Plus ($14.99/mo) or higher — not on entry Pro plan.
Heatmaps are not part of the product.
Privacy & compliance
Cookieless Tracking
Cookieless tracking is the default mode since a March 2022 privacy update — tracking is 100% cookie-free by default; no cookies are set unless the site operator explicitly enables them.
Zero cookies used by design; visitor identification via daily-salted SHA256 hashing.
Consent Banner Required
No cookie consent banner required when using default cookieless mode. Clicky is 'privacy-friendly out of the box.'
Vendor explicitly states no cookie consent banner is needed when using Fathom.
GDPR Compliant
Clicky explicitly states GDPR compliance with anonymized-by-default tracking.
Vendor explicitly claims GDPR compliance; conducted formal GDPR review with EU consultants.
EU Data Residency
Clicky data is stored in the United States (Roxr, Portland OR). EU visitors' data is routed to a London VPS for performance but ultimately stored on US infrastructure.
EU Isolation strips visitor IPs inside the EU, but the anonymized analytics data is stored on Fathom's main US servers.
Data ownership & deployment
Open Source
Clicky is a proprietary closed-source SaaS product.
Fathom is a closed-source, proprietary cloud SaaS product.
License
proprietary Clicky is a closed-source proprietary SaaS product with no open-source edition.
proprietary Current flagship product is closed-source; an archived MIT-licensed v1 exists but is not the offered product.
Self-Hostable
Clicky is a cloud-only SaaS with no self-hosting or on-premise deployment option.
Cloud-only SaaS; no self-hosting option documented or advertised.
Data Retention (Months)
48 mo Premium plans retain daily granularity data for 4 years (48 months); older data shifts to monthly-only view.
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Unlimited Data Retention
Data retention is finite: 4-year (48-month) daily granularity for paid plans; no 'forever' retention claim.
Vendor advertises 'forever' data retention on all plans.
Google Analytics Import
No official Google Analytics import. Clicky begins collecting from install date; no documented migration/import path exists.
GA4 data import supported; Universal Analytics not supported (Google deleted UA data July 2024).
Raw Data Export
Stats API supports full data export in JSON, XML, CSV, and PHP formats. Available on paid plans.
Export is aggregated CSVs (dashboard reports); no raw visit/event-level data export available.
Platform & integrations
Has API
Documented Stats API available for programmatic data retrieval. Free accounts have limited access; Pro accounts unlock full 366-day range.
Public Stats API for aggregated reporting plus account/site/event management endpoints.
Tracking Script Size (KB)
5.1 KB Measured compressed transfer size.
2 KB Measured compressed transfer size.
Official WordPress Plugin
The 'Clicky Analytics' WordPress.org plugin is published by third-party developer Alin Marcu (deconf), not by Clicky/Roxr.
Official vendor-published WordPress plugin available at wordpress.org/plugins/fathom-analytics/.
Email Reports
Scheduled daily, weekly, or monthly email reports available in PDF, HTML, or plaintext formats. Pro plan and above.
Weekly or monthly scheduled email reports available.
Public Dashboard Sharing
Viewing Clicky stats requires authentication. Sharing is done via sub-user accounts or a 'private link' — no unauthenticated public dashboard found.
Dashboards can be shared publicly or via password-protected link.
The verdict
Clicky Best for deeper analysis on a tight budget
Clicky carries funnels, heatmaps, and raw data export (JSON/XML/CSV) that Fathom lacks, plus a perpetual free tier and a $9.99 entry price under Fathom's $15. Its 900k entry pageview limit dwarfs Fathom's 100k, and the trial runs 21 days vs 7. Pick it for richer reporting and export without paying more.
Full profile Fathom Analytics Best for simple, shareable, GA-migration setups
Fathom ships a 2 KB script (vs Clicky's 5.1 KB), an official WordPress plugin, GA4 import, public dashboard sharing, and 'forever' data retention against Clicky's 48 months. Its entry plan covers 50 sites to Clicky's 10. Choose it for the lightest install, easy GA migration, and shareable dashboards over deeper analysis.
Full profileSources · 34 verified references
clicky.com usefathom.com zoominfo.com linkedin.com github.com static.getclicky.com + 2 more
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