WordPress Hosting · Comparison

Bluehost vs. WP Engine

Last verified 35 days ago · 24 sources · Updated automatically

Bluehost and WP Engine compared across Company facts, Pricing, Performance & infrastructure, WordPress management, Support & security and Platform & integrations — every fact sourced and re-verified from each vendor's public material.

Bluehost logo

Bluehost

Budget-friendly, WordPress.org-recommended hosting aimed at first-time site owners.

HQ Jacksonville, FL
WP Engine logo

WP Engine

Managed WordPress platform for businesses and agencies, with staging, CDN, and developer tooling.

HQ Austin, TX

Company facts

Headquarters
Jacksonville, FL Operating HQ of parent Newfold Digital
Austin, TX Founded 2010 in Austin, Texas
Employees
4.1k Parent company Newfold Digital headcount (Bluehost-specific count not published)
1k 1,000+ globally distributed employees (lower bound)

Pricing

Starting Monthly Price (USD)
$9.99 Starter plan renewal rate (36-month term)
$30 Startup plan, billed annually ($30/mo)
Entry Plan WordPress Sites
10 sites Starter plan
1 sites Startup plan: 1 WordPress install
Entry Plan Monthly Visits
40k Starter plan — vendor states 'ideal for 40K visits/mo' (guidance figure, not a hard meter)
25k Startup plan: 25,000 monthly visits
Entry Plan Storage (GB)
10 GB Starter plan — 10 GB NVMe SSD
10 GB Startup plan: 10 GB local storage
Free Trial Length (Days)
0 days No free trial; 30-day money-back guarantee instead
0 days No free trial; 60-day money-back guarantee instead
Money-Back Guarantee (Days)
30 days
60 days 60-day money-back guarantee (annual plans)

Performance & infrastructure

Underlying Cloud
own datacenters
Google Cloud, AWS Google Cloud on all plans; AWS (and Azure) on Premium
Datacenter Locations
28 across Google Cloud, AWS & Azure; AWS and Azure regions plus 3 GCP regions are Premium-tier only
Free CDN
Free CDN included on all plans (Cloudflare-powered)
Global CDN included on all plans
Web Server
Apache
NGINX NGINX-based stack
Built-in Object Cache
Redis object caching enabled by default on WordPress plans
Object caching enabled by default; dedicated Redis on higher tiers
Latest PHP Version
8.4
8.4 PHP 8.4 (beta; requires WordPress 6.7+)
Free SSL Certificate
Free SSL (Let's Encrypt) on all plans
Auto-renewing SSL included on all plans

WordPress management

Automatic WordPress Updates
Managed WordPress core updates included
Managed WP, PHP & MySQL updates included
Staging Environments
WordPress staging site included on all plans
1-click staging & dev environments on all plans
Automatic Daily Backups
Free backups are weekly; daily automatic backups require the paid CodeGuard add-on
Daily & on-demand automatic backups
Backup Retention (Days)
40 days Revert to any backup up to 40 days
Free Site Migration
Free self-serve WordPress migration tool
Free automated migration plugin (WP Migrate)
SSH & WP-CLI Access
SSH & WP-CLI access included on standard WordPress plans
SSH gateway with WP-CLI and Git on all plans
WordPress Multisite Support
Multisite supported as add-on (Growth+); not on Startup

Support & security

Uptime SLA (%)
99.99% 99.99% uptime SLA (server/Apache performance); remedy is a 5% monthly account credit
99.99% 99.99% uptime SLA
24/7 Support
24/7 support; chat on all plans, phone added on Business and above
24/7/365 chat support on all plans
Malware Removal / Hack Fix
Starter includes malware scanning only; malware detection/removal unlocks on the Business plan and above
Free hack fix / malware cleaning for infections on-platform
WAF / DDoS Protection
Web Application Firewall and DDoS protection included on all plans
Basic network DDoS included; managed WAF + advanced DDoS via paid Global Edge Security

Platform & integrations

Control Panel
custom Bluehost custom dashboard (cPanel available underneath)
custom Custom dashboard (WP Engine User Portal / my.wpengine.com)
White-Label / Agency Features
No white-label/client-management tooling on the entry managed WordPress plan
Agency plans, partner program, multi-site client management
Email Hosting Included
Professional email is a paid add-on after a 1-month free trial (~$2.99/mo per mailbox)
No email hosting; recommends a dedicated provider (e.g. Google Workspace)

The verdict

Bluehost logo Bluehost
Best for budget hosting of multiple WordPress sites

Bluehost starts at $9.99/mo against WP Engine's $30, and its entry plan covers 10 WordPress sites and 40k monthly visits versus WP Engine's single install and 25k visits. WAF and DDoS protection are included on every plan, where WP Engine gates managed WAF behind a paid add-on. The trade-off: free backups are only weekly, and malware removal waits until the Business plan.

Full profile
WP Engine logo WP Engine
Best for managed performance and agency workflows

WP Engine runs on Google Cloud and AWS across 28 datacenter locations on an NGINX stack, versus Bluehost's own datacenters and Apache. Daily automatic backups with 40-day retention and free malware removal are included, both extras on Bluehost. It also adds white-label agency tooling Bluehost's entry plan lacks, and a 60-day money-back window against 30. The catch: one site at $30/mo.

Full profile

Sources · 24 verified references

bluehost.com wpengine.com pitchbook.com websitebuilderexpert.com medium.com

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